Amazon.com Inc. (NASDAQ: AMZN) has decided to open a section of is huge e-commerce empire that sells products at especially low prices. Called Woot, it is the “wildest, cheapest corner of the Amazon world.”
Woot is owned by Amazon, and has recently promoted it heavily. Woot calls itself a site for “deals and shenanigans.”
Some of the Woot discounts are huge. It sells FILA men’s adventure jackets for $19.99, which it claims is a markdown from $100. And Under Armour Infil Hike GTX boots are $129.99, down from a list price of $219.99. And Koolulu E-905 Bluetooth smartwatches for Andrioid are $16.99, down from a list price of $199.99 — more evidence that the smartwatch market is being destroyed.
The disadvantage of shopping Woot is that it has a fairly limited inventory, and some of its products are not likely to sell well. An example is the Dominique Rodgers-Cromartie signed Giants mini helmet on sale for $49.99, down from $89.99. The Giants are having a bad year.
To keep prices low, a lot of Woot inventory is refurbished.
Who is Woot?
Woot.com is operated by Woot Services LLC. Products on Woot.com are sold by Woot, Inc., other than items on Wine.Woot which are sold by the seller specified on the product detail page. Product narratives are for entertainment purposes and frequently employ literary point of view; the narratives do not express Woot’s editorial opinion.
Someone has to take the bottom of the market. On Amazon, that someone is Woot.