Amazon’s Woot Store Offers Cheap Products

By Douglas A. McIntyre Updated Jan 13, 1:40AM EST · Published Nov 1, 8:55AM EDT

Amazon.com Inc. (NASDAQ: AMZN) has decided to open a section of is huge e-commerce empire that sells products at especially low prices. Called Woot, it is the “wildest, cheapest corner of the Amazon world.”

Woot is owned by Amazon, and has recently promoted it heavily. Woot calls itself a site for “deals and shenanigans.”

Some of the Woot discounts are huge. It sells FILA men’s adventure jackets for $19.99, which it claims is a markdown from $100. And Under Armour Infil Hike GTX boots are $129.99, down from a list price of $219.99. And Koolulu E-905 Bluetooth smartwatches for Andrioid are $16.99, down from a list price of $199.99 — more evidence that the smartwatch market is being destroyed.

The disadvantage of shopping Woot is that it has a fairly limited inventory, and some of its products are not likely to sell well. An example is the Dominique Rodgers-Cromartie signed Giants mini helmet on sale for $49.99, down from $89.99. The Giants are having a bad year.

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To keep prices low, a lot of Woot inventory is refurbished.

Who is Woot?

Woot.com is operated by Woot Services LLC. Products on Woot.com are sold by Woot, Inc., other than items on Wine.Woot which are sold by the seller specified on the product detail page. Product narratives are for entertainment purposes and frequently employ literary point of view; the narratives do not express Woot’s editorial opinion.

Someone has to take the bottom of the market. On Amazon, that someone is Woot.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

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A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.