Special Report

The Most Popular Brand in Each State

16. Kansas
> Brand:
Sprint
> Nationwide total brand searches: 15,443,340

After T-Mobile, Sprint is the second most commonly searched telecom company in the United States. Sprint’s world headquarters are located just outside of Kansas City, likely contributing to the brand’s visibility in the state. No other brand has a higher concentration of Google searches relative to the nation in Kansas.

17. Kentucky
> Brand:
Xbox
> Nationwide total brand searches: 3,811,510

Xbox is the Microsoft brand behind the Xbox One, a major video game console that was launched in 2013, as well as a number of other products and services associated with the brand. Many of the states where Xbox is an especially common search are located in the South and Midwest — and Kentucky is no exception. Kentucky residents have a stronger interest in Xbox than any other major brand. Kentucky was the only state where the video game console was the most popular brand.

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18. Louisiana
> Brand:
Capital One
> Nationwide total brand searches: 7,480,000

Louisiana has an unusually high search volume of major American petroleum brands such as Shell and ExxonMobil, which makes sense given the state’s substantial oil extraction and refining industry. However, it is credit and lending agency Capital One that is the most unusually searched-for brand relative to the national popularity of the brand in Internet searches.

19. Maine
> Brand:
Netflix
> Nationwide total brand searches: 29,533,010

With nearly 30 million total Google searches over the 12 months through September 2015, Netflix is the seventh most Googled brand in the United States. While unusually high Google search volume for a brand often reflects an interest in the brand among the area’s population, this may not be the case with Netflix. The company’s primary product is web based, and as a consequence, many of those searches are likely subscribers using Google to access Netflix’s content. Nonetheless, Netflix has the highest concentration of Google searches in Maine relative to national concentration.

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20. Maryland
> Brand:
Verizon
> Nationwide total brand searches: 9,247,510

Verizon is the most popularly searched brand in Maryland. Not only that, search volume for the brand is more unusually high in Maryland than in any other state. Brand visibility is likely increased throughout the state as Washington D.C.’s sports arena is named the Verizon Center. Despite the telecom giant’s relative popularity in Maryland, it was searched only 9.2 million times nationally, less than telecom service providers T-Mobile and Sprint, which each had more than 15 million search queries nationally in the 12 months through September.