Special Report

The Most Popular Brand in Each State

1. Alabama
> Brand:
> Nationwide total brand searches: 45,500,000

As in two other states, Alabama Internet users are more interested in eBay than any other brand. However, since the company is an ecommerce website, Alabama residents searching for the brand are likely more interested in the products offered by the massive online marketplace. Ebay was searched more than 45 million times nationwide over the 12 months through September. Search volume is likely similarly high in Alabama. Residents also share a high interest in Clorox.

2. Alaska
> Brand:
Delta Airlines
> Nationwide total brand searches: 2,240,000

Given Alaska’s physical remoteness from much of the country, it is not surprising that the most popular brand searched in Alaska is for an airline. Delta has substantial operations in the state and is the primary competitor of Alaska Airlines. Delta was searched roughly 2.2 million times through the 12 months ending in September.

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3. Arizona
> Brand:
Goodyear Tire & Rubber
> Nationwide total brand searches: 2,043,540

Not only is Goodyear Tire & Rubber the most popular search among Arizona residents, but it is more popular in the Grand Canyon State than it is in any other state. In general, it seems that car services and parts is a popular industry in Arizona. Apart from Goodyear, Arizonans are also very interested in vehicle parts retailer Autozone.

4. Arkansas
> Brand:
> Nationwide total brand searches: 40,506,970

Not only is Wal-Mart by far the world’s largest company by revenue, but the retail giant was searched more than 40.5 million times over the 12 months through September, more than any other brick-and-mortar business. Headquartered in Bentonville, it is perhaps no coincidence that Wal-Mart is also the most popular brand in Arkansas.

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5. California
> Brand:
> Nationwide total brand searches: 70,901,530

An Internet portal and search engine, Yahoo is the most popular searched for brand on Google in California when compared to searches nationwide. The company was searched just over 11 million times over a 12 months period. Like many other tech companies, Yahoo is headquartered in California, which also may have contributed the especially strong interest in the company among state residents.