YuMe Digital Advertising Player Files for IPO

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Yume Inc. has filed to come public via an initial public offering (IPO). No terms have been set other than that the original filing is for up to $65 million in common stock. Citigroup and Deutsche Bank Securities have been named the book-runners, and other members of the syndicate are listed as Barclays, Needham & Company and Piper Jaffray. YuMe will list under the stock ticker YUME on the New York Stock Exchange.

YuMe describes itself as a provider of digital video brand advertising solutions to serve the needs of brand advertisers. The company enables them to find and target large, brand-receptive audiences across a wide range of Internet-connected devices and digital media properties. It is a venture-backed entity and key shareholders are the well-known firms of Accel Partners, Khosla Ventures, Menlo Ventures, as well as BV Capital and DAG Ventures.

Its software is used by global digital media properties to monetize professionally produced content and applications. YuMe dynamically matches relevant audiences available through its digital media property partners with appropriate advertising campaigns from its advertising customers. The company claims that its audience reach was more than 257 million monthly unique viewers worldwide during May 2013. It also claims that its customer base includes 64 of the top 100 U.S. advertisers.

During the three months ended March 31, 2013, its revenue was $26.6 million, a 33% increase over the same first-quarter period in 2012. At the same time its gross margin expanded to 45% from 43%. YuMe’s net loss was $3.3 million, and adjusted EBITDA was -$1.6 million for the three months ended March 31, 2013. In 2012, YuMe’s revenue was $116.7 million, up about 70% over 2011.

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