The High Cost of Love: Tinder Is App Store’s Top Moneymaker

Print Email

The top-grossing app in Apple’s App Store for the past several weeks has been Match Group’s Tinder dating app. The app’s power to generate revenues is likely to rise even higher with this week’s worldwide launch of a new feature called “Tinder Gold.”

As with other top-grossing apps, joining is free and in-app purchases drive revenues. With Tinder, an upgrade to Tinder Plus costs between $2.99 and $34.99 a month, according to AppAnnie, and includes features such as unlimited profile likes in a 12-hour period (free version reportedly caps at 100).

Another feature of the highest priced version of Tinder Plus is called Passport. This feature allows a user to line up dates before arriving in a new city. Online dating coach Erika Ettin told the New York Post, “Passport is worth every penny if you travel a lot.”

This past Tuesday, Tinder released a $4.99-a-month feature called Tinder Gold that the company says is “designed for comfort as well as distinction”:

Goodbye swipe fatigue. Hello golden opportunity. Gold members will love our new Likes You feature, where you can see who likes you before you swipe. Think of it as your personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure.

Again, according to AppAnnie, as of Thursday morning the top 10 grossing apps in the App Store are as follows:

  1. Tinder
  2. Pandora
  3. Netflix
  4. Candy Crush Saga
  5. YouTube
  6. HBO Now
  7. Candy Crush Soda Saga
  8. Clash Royale
  9. Mobile Strike
  10. Game of War – Fire Age

Of those 10, only YouTube, at number five, is among the top 10 free apps.