GM (GM) King Of Online Marketing, Chrysler Plays Joker

March 27, 2008 by Douglas A. McIntyre

New research out reveals that GM (NYSE:GM) has made a sharp and powerful turn to the internet for marketing. A new comScore survey shows that in January, GM delivered nearly 1.7 billion ads and reached over 102 million unique viewers.

Toyota (NYSE: TM) took second place with almost 1.4 billion display ads, followed by Ford (NYSE: F) at slightly less than 1.1 billion.

Chrysler had better hope that the internet is a bust as a medium for selling cars. It delivered only 124 million impression, less than 10% of Toyota’s total.

No one with a PC wants to own a Chrysler anyway.

Douglas A. McIntyre