After a rather dismal month of May, pickup truck sales improved somewhat in June, and the leading full-size pickup opened up a wider lead on its competitors. After a disappointing May, Ford Motor Co. (NYSE: F) saw sales of its F-Series pickups rise to more than 70,000 again in June.
Ford sold 70,937 F-Series full-size pickups in the month of June, a whopping year-over-year increase of 28.6%. Compared with May 2016 sales of 67,412, that’s a gain of 5.2%.
General Motors Co. (NYSE: GM) said sales of its Silverado pickups dropped 3.7% year over year in June to 49,662 units. Sales of the company’s GMC Sierra trucks dipped 7.8% to 17,162 for a combined total of 66,824.
Fiat Chrysler Automobiles NV (NYSE: FCAU) sold 38,126 Ram pickups in June, a gain of 14% year over year.
The other full-size pickups on offer in the U.S. are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra’s sales totaled 9,433in June (down 5% year over year). The Titan sold 896 units in June, down 22.4% compared with June 2015.
Toyota’s mid-size Tacoma pickup sold 15,809 units in June, holding its place as the leader in this space. Sales of GM’s mid-size Colorado pickup rose 38% to 9,049 units and sales of the GMC Canyon rose 34.2% to 3,398 in June. Nissan’s mid-size Frontier pickup sold 8,166 units in June, up 84% year over year. Honda Motor Co. Ltd. (NYSE: HMC) introduced a new version of its mid-size Ridgeline pickup at January’s Detroit auto show, and the truck finally made it to dealer showrooms in June. Honda sold 2,472 units during the month.
In the full-size pickup segment, sales for June totaled 175,887 vehicles from the Detroit Three. Ford’s market share totaled 40.3%, GM’s share came in at 28.2% for the Chevy Silverado and 9.8% for the GMC Sierra. Ram’s market share totaled 21.7%.
June pickup truck sales rose 4.1% month over month, but the outlook for total sales for the rest of the year is tightening. Industry analyst Jeff Schuster at LMC Automotive told Bloomberg News earlier this week that, “It’s no longer just a leveling off — it’s a potential contraction in the second half of the year.”
TrueCar reported that the average incentive from all carmakers in June rose 8.5% year over year to $3,116. Fiat Chrysler led with an average incentive of $4,101 (up nearly 21%), with GM at $3,991 (up 2%) and Ford at $3,516 (down 2%).