Ford F-Series Easily Tops April Pickup Sales

Paul Ausick

Ford Motor Co. (NYSE: F) sold 73,104 F-Series pickups in April, topping sales of Fiat Chrysler Automobiles N.V. (NYSE: FCAU) Ram pickups of 39,252 units. General Motors Co. (NYSE: GM) no longer reports monthly sales results.

Ford F-Series pickup sales rose 3.5% year over year in April, compared with a decrease of 9% in Ram sales.

For the first four months of the year, F-Series sales are up 4.1% to 287,295 units. Sales of Ram pickups are down 12% in the same period to 143,216. Ram’s 2019 model has begun to reach dealer showrooms and the company should see sales begin to rise again.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra sales for April totaled 9,457, up 3.4% year over year. Nissan reported April Titan sales of 2,670 units, down 33.8% year over year.

Toyota sold 18,811 of the company’s midsize Tacoma pickups in April, up 19.8% compared with April of last year.

Nissan’s midsize Frontier pickup sold 5,082 units in April, a drop of 19.9% year over year. Honda Motor Co. Ltd. (NYSE: HMC) sold 2,459 midsize Ridgeline pickups in the month, down by 16.4% year over year.

For the year to date, Toyota has sold 35,775 Tundras (up 8% year over year) and 72,590 Tacomas (up 20%). Nissan has sold 15,394 Titans (up 0.4%) and 27,907 Frontiers (up 27.4%). Honda Ridgeline sales of 9,464 units are down 26.7% year over year.

Ford’s 2018 F-Series is new and has beaten both GM and FCA to market with a new truck. The 2019 GM trucks are due by the end of the year, and Ford is expected to have its new 2019 Ranger midsize pickup to dealers late this year or early next.

We’ll have to wait until early June when GM reports quarterly sales figures to compare sales of the Detroit Three. For the month of April took 65% of combined F-Series and Ram sales.

In 2017, Ford’s share of the full-size pickup market came in at 39.7%, while Chevrolet Silverado nabbed 26%, GMC Sierra took 9.6% and Ram rang up 24.7%.