Shares of electronic trading firms are under a bit of pressure today over fears of more price wars in the highly competitive electronic trading arena. The pressure comesx after Fidelity said it was cutting its online equity trades to $7.95 per trade on major US exchanges. In fact, as a target on the competitive and growing ETF sector, Fidelity said it would offer its retail customers effectively no-fee or discounted fees for online trading of about 25 BlackRock Inc. (NYSE: BLK) iShares ETFs.
We already saw a commission plan change recently from Charles Schwab Corp. (NASDAQ: SCHW) down to $8.95 flat-fees for online trades as well as some commission-free trading for its online brokerage trading in some of its own index-ETFs .
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