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Nintendo Kicks Sony When Its Down

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By Douglas A. McIntyre Published
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As children, we are taught that it’s not fair to kick someone when they are down because they won’t have a fair chance to fight back.   Businesses, such as Nintendo,  though, prefer to pounce on their competitors such as Sony Corp. when they are at their most vulnerable.

The timing is hardly coincidental that Nintendo decided to announce that it had lowered prices for its Wii gaming console by $50 to $150 along with a cut in the prices of several games so soon after the massive PlayStation data breach.   Nintendo is betting that consumers’ confidence in Sony was probably shaken after hackers compromised the data of 77 million users, and they probably would be right.   Trust is hard to earn, easy to lose and really difficult to win back.

Sony, though, has little choice but to try given that it earns about $500 million annual revenue from the service that was compromised.   Look for the Japanese company to announce massive deals for consumers on the PlayStation 3, which had been steadily gaining market share after a slow start.   Microsoft Corp. may do the same with its Xbox game console and Kinect add-on.  During the most recent quarter, the software giant sold 2.7 million Xboxes and 2.4 million Kinects.

–Jonathan Berr

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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