4 Recent Red-Hot IPOs May Be Poised to Trade Much Higher


Digital media is a white-hot new silo for investors, and this is a great way to play it. DoubleVerify Holdings Inc. (NYSE: DV) offers a software platform for digital media measurement, data and analytics. The company offers DV Authentic Ad, a metric of digital media quality that evaluates the existence of fraud, brand safety, viewability and geography for each digital ad. Its DV Authentic Attention solution provides exposure and engagement predictive analytics to drive campaign performance, and its Custom Contextual solution allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance.

The company also provides DV Publisher suite, which includes unified analytic, campaign delivery insight, media quality insight and optimization, industry benchmark and video delivery automation solutions. Its Pinnacle provides customers with access to data on all the digital ads and enables them to make changes to ad strategies on a real-time basis, and its Connected TV solution detects fraudulent device signatures.

The company’s software solutions are integrated across the digital advertising ecosystem, including programmatic platforms, social media channels and digital publishers.

The Goldman Sachs Buy rating comes with a Wall Street high $47 price target. The consensus target is $40.63, and the stock closed at $36.11 on Wednesday.


Shares of this unique company offer aggressive investors an outstanding entry point. iPower Inc. (NYSE: IPW) supplies hydroponics equipment online in the United States. Its products include advanced indoor and greenhouse grow-light systems, ventilation systems, activated carbon filters, nutrients, growing media, hydroponic water-resistant grow tents, trimming machines, pumps and accessories for hydroponic gardening, as well as other indoor and outdoor growing products under the iPower and Simple Deluxe brands through its Zenhydro website and various third-party e-commerce channels.

The company is one of the leading online retailers and suppliers of hydroponics equipment and accessories in the United States. iPower offers thousands of stock-keeping units from its in-house brands, as well as hundreds of other brands through its website and its online platform partners, all of which are fulfilled from its two fulfillment centers in southern California. iPower has a diverse customer base that includes both commercial businesses and individuals.

D.A. Davidson has a Buy rating and a strong $10 price target, which tops the $9.50 consensus target. The stock closed most recently at $5.89 a share.

SoFi Technologies

This company took the SPAC route for its IPO and offers investors completely new ways to manage their money and the future. SoFi Technologies Inc. (NASDAQ: SOFI) provides digital financial services.

Its financial services allow its members to borrow, save, spend, invest and protect their money. The company offers student loans, personal loans for debt consolidation and home improvement projects, and home loans.

SoFi Technologies also provides cash management, investment and other related services. In addition, it operates Galileo, a technology platform that offers services to financial and non-financial institutions, and Apex, a technology-enabled platform that provides investment custody and clearing brokerage services.

Rosenblatt started coverage in June with a Buy rating and a $30 price target. The consensus target is $27.50. The shares ended Wednesday at $15.52.

Once again, it is important to remember these stocks are only suitable for aggressive growth investors with a high risk tolerance. With that caveat stated, they all offer excellent entry points and have posted some decent earnings results out for the gate.

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