News Corp Looks To Ugly Negotiations With Apple

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The president of News Corp (NWS) put it this way, according to Reuters: "I assume it will be prickly and dicey and contentious like all negotiations are and like all negotiations should be." Those are the talks between his company and Apple (AAPL) about renewing a deal to put NWS TV shows on iTunes. His comments to the press last week regarding the same subject we more conciliatory.

Like most content providers, NWS would like to set the rates charged for their programming on iTune. TV shows from the last week should be worth more than re-runs from 40 years ago.

But, Apple does not see it that way.

Will be interesting to see if News Corp walks away at some point.

Douglas A. McIntyre