Sony’s (SNE) PS3 has not sold as well as the Microsoft (MSFT) Xbox 360 or Nintendo Wii. But, the Japanese company has dropped prices and more games are coming out to add to the library of products which will work on the platform.
Sony has come along with the brilliant idea of serving advertising over the internet to customers who have bought a PS3. In other words, people get to pay $500 for the console and $70 for a video game so that they can watch ads to make Sony rich.
According to The Wall Street Journal, a new partnership the consumer electronics giant has set up "will bring in-game advertising to Sony’s PlayStation 3 console for the first time."
Now, all Microsoft will have to do to market the Xbox 360 is say "advertising-free games here".
Douglas A. McIntyre