Americans Spend $1,000 A Year On Internet, Cable, And Video Games

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By Douglas A. McIntyre Published
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The Census Bureau reports that the average American household spent $903 in 2008 on internet connections, cable TV, and video games.  The New York Times estimates that figure will be $997 this year.  The paper points out that cellphone costs could double the number to $2,000.

The number is only an average, so it is misleading. People below the poverty line probably spend very little on entertainment and “connectivity.” That means that households with incomes over $40,00o or $50,000 may well be spending $5,000 on products and services to connect to the internet, talk, text, shop online, watch TV, and play Madden 2010.

The extraordinary thing about the thousands of middle class households is that portions of peoples’ incomes that are involved. A household which brings in $50,000 a year is probably making no more than $35,000 after taxes. That would mean that 15% of its after tax dollars are spent on consumer electronics and the pipes that connect those products to the outside world.

Five thousand dollars buys 2,000 gallons of gas and close to three months of mortgage payments on the average 30-year mortgage on a $300,000 home. Most of the costs of electronics and connectivity did not exist a decade ago. Americans have given up something for these products and services. Maybe it is their savings and IRAs. No wonder no one can afford to retire.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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