With 93 Million Visits, Breitbart Remains Web Giant had 93.2 million visits in November. That made it nearly two-thirds the size  of Gannett’s (NYSE: GCI) and nearly three times the size of Comcast’s (NASDAQ: CMCSA) Its size tells a great deal about the nature of web audiences

Breitbart has started to suffer from cancellations by advertisers who do not want to be associated with the ultra-conservative site. That may hurt its profitability. Certainly its size is not the issue.  In November its total visits rose 8.9% from October, according to SimilarWeb which measures web traffic.’s visits were 166.4 million. It is an established media brand which is three decades old and has promoted itself aggressively over that period., started as a joint venture between Microsoft (NASDAQ: MSFT) and NBC, had 39.2 million visits last month. It is part of one of America’s media conglomerates

Much of this goes to show the evolution of the web and internet content sites. Brands started by huge media companies, which consider themselves experts in new media, fail. Businesses like BuzzFeed and Business Insider have massive numbers of visitors. BuzzFeed’s valuation was recently set at $1.7 billion. Gannett, America’s largest newspaper chain,  has a market cap of $1.1 billion. The Buzzfeed valuation was set by a $200 million investment by NBCUniversal, parent of MSNBC.

There is an argument to be made that attacks on Breitbart will increase its audience as readers within its target demographic rush to support the site. Something related happened at The New York Times (NYSE: NYT).  The Trump election has apparently driven record levels of new subscriptions. The company said it added 132,000 paid subscriptions both to the newspaper and online since election day.  The Times would have failed to add that amount without any special promotion

Breitbart content recently caused Kellogg (NYSE: K) and Allstate (NYSE: ALL) to pull advertising from the site. In the odd workings of the web, that may push Breitbart visits higher.

Sponsored: Tips for Investing

A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.

Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.