Baron Rothschild said it best: “The time to buy is when there is blood in the streets.” On the open Monday morning there was an ocean of blood, with the Dow down over 1,000 points. While the damage will not be repaired overnight, one thing is for sure: with an improving housing market and gasoline possibly below $2 a gallon by Thanksgiving, there is opportunity. Toss in the Chinese lowering interest rates, and that market looks poised for a sharp rebound.
A research note from Oppenheimer says there is big opportunity in three Internet stocks right now. While it takes a very strong stomach to commit capital when things look as dire as they did Monday, that can be the absolute best time to buy, especially if you have a long-term horizon.
The stock got mauled along with the market, briefly dropping as low as $72 right after Monday’s open. Facebook Inc. (NASDAQ: FB) had been grinding higher over the past year, after a big run up in 2013 to early 2014, when the stock almost doubled.
With Instagram, Premium video and Graph Search capabilities, some analysts feel that the company can drive revenue growth even without a huge increase in advertising placement. It has been reported that Instagram is opening its platform for advertisers, particularly direct response advertisers via new direct response ad units like mobile app install ads. With a talented and experienced sales team, this should only continue to drive revenue higher.
Most Wall Street analysts point to the fact that Facebook remains the top beneficiary of the adoption of mobile internet trends, with total U.S. internet time spent on Facebook and Messenger up 19.6% in May. Other metrics continue to explode, and the key is there are no viable challengers anywhere in sight. They cite positive monthly data use, easier growth comparisons and positive data on ad revenue drivers as the top catalysts.
Facebook also announced earlier this summer a willingness to share ad revenue to acquire premium content, a totally new avenue for the company. The hope is to draw content away from Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear alongside videos, the same split as YouTube. The spots will be part of a new feature that suggests clips to Facebook users who are already watching videos. This is yet another step forward for the company as it builds a hedge to the social media train that at some point may hit critical mass.
The Oppenheimer price target for the stock is $110. The Thomson/First Call consensus price target is $111. The shares closed Monday at $82.09.