GreenSky Closes in on IPO

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GreenSky has filed an amended S-1 form with the U.S. Securities and Exchange Commission (SEC) for its initial public offering (IPO). The company intends to price its 34.09 million shares in the range of $21 to $23 per share, with an overallotment option for an additional 5.11 million shares. At the maximum price, the entire offering is valued up to $901.7 million. The company expects to list its shares on the Nasdaq under the symbol GSKY.

The underwriters for the offering are Goldman Sachs, JPMorgan, Morgan Stanley, Merrill Lynch, Citigroup, Credit Suisse, SunTrust Robinson Humphrey, Raymond James, Sandler O’Neill, Fifth Third Securities and Guggenheim.

This technology company powers commerce at the point of sale. Its platform facilitates merchant sales, while reducing the friction and improving the economics associated with a consumer making a purchase and a bank extending financing for that purchase. So far it has had roughly 12,000 active merchants on its platform as of March and, from its inception through this time, merchants have used the platform to enable about 1.7 million consumers to finance over $12 billion of transactions with its bank partners.

According to the firm, its market opportunity is significant. In 2017, there was approximately $315 billion of spending volume in the home improvement market, which historically has represented substantially all of its transaction volume, and substantial opportunities in the elective health care market, which GreenSky entered in 2016. In addition, at year end 2017, according to the Federal Reserve System, there was roughly $3.8 trillion of U.S. consumer credit outstanding across a fragmented landscape of lenders, providing a significant opportunity for it to extend the platform to other markets where transactions are financed at the point of sale.

GreenSky described its finances in the filing as follows:

Transaction volume (which we define as the dollar value of loans facilitated on our platform during a given period) was $3.8 billion in 2017, representing an increase of 31% from $2.9 billion in 2016. Further, transaction volume was $1.0 billion in the three months ended March 31, 2018, representing an increase of 47% from $0.7 billion in the three months ended March 31, 2017. Active merchants (which we define as home improvement merchants and healthcare providers that have submitted at least one consumer application during the 12 months ended at the date of measurement) totaled 12,231 as of March 31, 2018, representing an increase of 52% from 8,048 as of March 31, 2017. Our total revenue grew 23% from $264 million in 2016 to $326 million in 2017, net income grew 12% from $124 million in 2016 to $139 million in 2017, and Adjusted EBITDA grew 21% from $131 million in 2016 to $159 million in 2017.

The company intends to use the net proceeds from the offering to pay down its debt, as well as for working capital and general corporate purposes.