Martha Stewart Takes 3D Printing Mainstream

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MakerBot, the desktop 3D printer maker acquired last year by Stratasys Ltd. (NASDAQ: SSYS), announced Monday morning that it has entered an exclusive agreement with Martha Stewart Living Omnimedia Inc. (NYSE: MSO) to distribute 3D printing materials and to develop jointly 3D printable designs.

The first products include three 3D filaments in Lemon Drop, Jadeite and Robin’s Egg that sell for $25 in half-pound spools and $65 in two-pound spools. That is a substantial premium to prices for non-Stewart colors that cost $18 for a small spool and $48 for a large one.

Customers who own a MakerBot Replicator 3D printer can order 3D software designs from the MakerBot Digital Store’s Martha Stewart Trellis Collection, where designs for a coaster, napkin ring, LED votive holder and place card holder can be purchased for $0.99 each, or the entire set of designs can be purchased for $2.99. Customers can then print out an unlimited number of copies of the designs. Can you say “cottage industry?”

Martha Stewart Living Omnimedia stock trades less than 200,000 shares a day, and the stock’s 52-week range is $2.94 to $5.50. Only 7,000 shares had traded hands Monday morning, and the price was flat at $4.06.

Stratasys traded down about 0.8%, at $104.29 in a 52-week range of $85.30 to $138.10. The stock trades more than a million shares a day, but trading was light Monday morning.

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