Martha Stewart Takes 3D Printing Mainstream
MakerBot has entered an exclusive agreement with Martha Stewart Living Omnimedia to distribute 3D printing materials and to develop jointly 3D printable designs.
MakerBot, the desktop 3D printer maker acquired last year by Stratasys Ltd. (NASDAQ: SSYS), announced Monday morning that it has entered an exclusive agreement with Martha Stewart Living Omnimedia Inc. (NYSE: MSO) to distribute 3D printing materials and to develop jointly 3D printable designs.
The first products include three 3D filaments in Lemon Drop, Jadeite and Robin’s Egg that sell for $25 in half-pound spools and $65 in two-pound spools. That is a substantial premium to prices for non-Stewart colors that cost $18 for a small spool and $48 for a large one.
Customers who own a MakerBot Replicator 3D printer can order 3D software designs from the MakerBot Digital Store’s Martha Stewart Trellis Collection, where designs for a coaster, napkin ring, LED votive holder and place card holder can be purchased for $0.99 each, or the entire set of designs can be purchased for $2.99. Customers can then print out an unlimited number of copies of the designs. Can you say “cottage industry?”
Martha Stewart Living Omnimedia stock trades less than 200,000 shares a day, and the stock’s 52-week range is $2.94 to $5.50. Only 7,000 shares had traded hands Monday morning, and the price was flat at $4.06.
Stratasys traded down about 0.8%, at $104.29 in a 52-week range of $85.30 to $138.10. The stock trades more than a million shares a day, but trading was light Monday morning.
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Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.
He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.
