Consumer Products

Martha Stewart Takes 3D Printing Mainstream

3D printing Stratasys
Source: Stratasys Ltd/MakerBot Industries LLC
MakerBot, the desktop 3D printer maker acquired last year by Stratasys Ltd. (NASDAQ: SSYS), announced Monday morning that it has entered an exclusive agreement with Martha Stewart Living Omnimedia Inc. (NYSE: MSO) to distribute 3D printing materials and to develop jointly 3D printable designs.

The first products include three 3D filaments in Lemon Drop, Jadeite and Robin’s Egg that sell for $25 in half-pound spools and $65 in two-pound spools. That is a substantial premium to prices for non-Stewart colors that cost $18 for a small spool and $48 for a large one.

Customers who own a MakerBot Replicator 3D printer can order 3D software designs from the MakerBot Digital Store’s Martha Stewart Trellis Collection, where designs for a coaster, napkin ring, LED votive holder and place card holder can be purchased for $0.99 each, or the entire set of designs can be purchased for $2.99. Customers can then print out an unlimited number of copies of the designs. Can you say “cottage industry?”

Martha Stewart Living Omnimedia stock trades less than 200,000 shares a day, and the stock’s 52-week range is $2.94 to $5.50. Only 7,000 shares had traded hands Monday morning, and the price was flat at $4.06.

Stratasys traded down about 0.8%, at $104.29 in a 52-week range of $85.30 to $138.10. The stock trades more than a million shares a day, but trading was light Monday morning.

ALSO READ: 3D Printers Struggle With Production and Big-Footed Competition

Sponsored: Tips for Investing

A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.

Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.