Consumer Spending Up During Holiday Season

Daily US consumer spending rose 4.1% in the period between Thanksgiving and Christmas according to a recent survey conducted by Gallup. The rise is roughly equivalent to the 3.8% expected increase in spending predicted by the National Retail Federation. The…

Published December 28, 2011, 8:28am ET · 1 min read

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Daily US consumer spending rose 4.1% in the period between Thanksgiving and Christmas according to a recent survey conducted by Gallup. The rise is roughly equivalent to the 3.8% expected increase in spending predicted by the National Retail Federation.

The holiday shopping season got off to a great start, with self-reported spending up nearly 5%. By the end of the five-week shopping period, though, the spending increase had returned to the same level as the increase between 2009 and 2010.

Consumer confidence readings were higher this year, unemployment numbers had improved, and gasoline prices were lower than they have been since February, but higher than they were last year. For retailers, promotional pricing which brought customers in may have cut into margins.

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Paul Ausick

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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