Stocks were looking for direction on Friday, with mixed indications in the Dow, S&P and Nasdaq. The major indexes remain very close to their all-time highs and all are up double-digit percentages so far in 2017. Investors know that the one trend that has dominated this more than eight-year bull market is that investors keep finding new reasons to buy stocks after every market sell-off. Those same investors are also looking for new investing ideas and trading to generate gains and income.

24/7 Wall St. reviews dozens of analyst research reports each day of the week to find new investing ideas and trading for our readers. Some of the top analyst reports cover stocks to buy. Other analyst calls cover stocks to sell or to avoid.

Additional color and commentary has been added on many of these daily analyst calls. The consensus analyst price target data and valuation metrics are from the Thomson Reuters sell-side research service.

These were the top analyst upgrades, downgrades and other research calls from Friday, September 29, 2017.

GoPro Inc. (NASDAQ: GPRO) was down 1.8% at $11.48 on Thursday and was down over 1% more at $11.35 in early Friday trading indications in reaction to its new devices being released. GoPro was maintained as Neutral with a $10 price target (versus an $11.48 prior close) at Wedbush Securities. The firm noted after the new Hero6 debut that GoPro’s new slate of products look compelling for enthusiasts, but at price points out of range for the average consumer. Oppenheimer maintained its Perform rating but raised some sales expectations based on better software.

KB Home (NYSE: KBH) was up 2.8% at $22.22 on Thursday and was indicated up 4.5% at $23.22 on Friday. KB Home was raised to Neutral from Underperform with a $21 price target at Mizuho. Wedbush maintained its Outperform rating and $26 price target, noting that the impact from hurricanes Irma and Harvey appears to be relatively small short term but may have an inflationary impact on input costs (labor and materials) longer term. Credit Suisse maintained a Neutral rating but raised its target on KB Home to $25 from $24.

Rite Aid Corp. (NYSE: RAD) closed down 11% at $2.03 on Thursday, a day after earnings showed disappointment may continue and that its former recovery highs may be history. Loop Capital maintained a Hold rating but cut its target to $2.00 from $2.50 based on its contracted plans. Rite Aid has a 52-week range of $2.01 to $8.77.

Visa Inc. (NYSE: V) was started with an Overweight rating and assigned a $120 price target (versus a $103.89 close) at Cantor Fitzgerald. Visa has a 52-week range of $75.17 to $106.84 and a consensus target price of $111.85.

Wynn Resorts Ltd. (NASDAQ: WYNN) was reiterated as Buy and the price target was raised to $174 from $149 (versus a $144.38 close) at UBS. Shares were indicated up almost 1% at $145.50, with a consensus target price of $143.38 and in a 52-week range of $82.51 to $147.90.

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Other key analyst calls were seen in the following: