Special Report

America's Most Popular Energy Drinks

7. Xenergy
> Total sales: $44.19 million
> Pct. change: +11.21%
> Parent company: Xyience

Xyience, which makes Xenergy, is a Las Vegas-based company that was founded in 2004. Xenergy became the official drink of the Ultimate Fighting Championship. The basic drink is available in eight different flavors, and the company also produces mixed drinks such as Xenergy + Tea Honey Ginseng and Raspberry Acai. While Xenergy’s sales are up by 11.2% in the past 52 weeks, and it is still among the top 20 energy drinks. It only accounts for 0.54% of market share. Xenergy is notable for not containing any sugar.

6. Full Throttle
> Total sales: $105.07 million
> Pct. change: -0.61%
> Parent company: Coca-Cola Co.

Full Throttle, owned by Coca-Cola, has sold just more than $100 million worth of the beverage in the past 52 weeks, taking up a much smaller market share than the parent company’s other energy brand, NOS, which sold more than $250 million. Introduced in 2004, a 16-oz. can of the product has 200 mg of caffeine and 58 grams of sugar.

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5. Amp
> Total sales: $181.68 million
> Pct. change: +0.82%
> Parent company: PepsiCo Inc.

PepsiCo’s main chip in the energy drink game, Amp, comes in three different varieties: Boost, Focus and Active. Celebrities endorsing Amp include NASCAR driver Dale Earnhardt Jr., Olympic snowboarder Scotty Lago and mixed martial artist Urijah Faber. Amp sold 91 million units in the past 52 weeks, and the vitamin-enriched Amp Boost 39 million.

4. NOS
> Total sales: $266.3 million
> Pct. change: +6.03%
> Parent company: Coca-Cola Co.

The other major energy drink owned by Coca-Cola is NOS, which sold more than 125 million units in the past 12 months. Sales have grown by roughly 9% over that period, making NOS one of the fastest-growing energy drinks. A 16-oz. can has 54 grams of sugar, as well as 260 mg of caffeine, which is a higher caffeine content than any of the other flagship beverages on this list.

3. Rockstar
> Total sales: $324.62 million
> Pct. change: +8.81%
> Parent company: Rockstar International

Rockstar is available in more than 20 different flavors, ranging from Green Apple to Lemonade to Mocha. Many of the drinks Rockstar offers are sugar free and have only 10 calories. The drink is sold in 30 different countries. According to data released in 2012 by the FDA, the drink was cited in 13 different reports of adverse health effects since 2006. None of these citations involved death. Sales of the original Rockstar are up by nearly 9% year-over-year and accounted for approximately 39% of the brand’s total sales. Other Rockstar drinks include Rockstar Punched, which has grown 21.3% in sales year-over-year.

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2. Monster Energy Drink
> Total sales: $1.90 billion
> Pct. change: +10.77%
> Parent company: Monster Beverage Corp.

According to reports released by the FDA in October, as many as five people have passed away over the past three years after consuming Monster Energy. One of those deaths was a 14-year old Maryland girl who passed in December 2011 due to “caffeine toxicity” after consuming Monster, according to autopsy and medical examiner reports. The company contends, after an internal investigation, that the drinks played no role in the death. Monster shares fell last week after a study found that energy drinks may increase blood pressure and disrupt a normal heart rhythm. The company’s main branded product is by far its biggest seller, at nearly $1.9 billion in the past 52 weeks. The company has seven other products in the top 20-selling energy drinks, including its Monster Rehab drink, which has sold close to 170 million units in the past 12 months.

1. Red Bull
> Total sales: $3.18 billion
> Pct. change: +7.93%
> Parent company: Red Bull North America Inc.

Red Bull is the most popular brand of energy drink in the country, with sales of the brand totaling about $3.35 billion in 2012. The company uses a host of marketing strategies, including sponsorship of sports teams, along with cars with a large Red Bull can on top. The drink has had its share of controversy. In November 2012, the FDA released 21 injury reports that mentioned Red Bull. In the past 52 weeks, the main Red Bull drink accounted for 38.8% of all energy drink sales, with the entire brand having nearly 41% market share.

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