The Nine Most Counterfeited Products in America
4. Wearing Apparel/Accessories
> MSRP of seized goods: $116.2 million
> Pct. of total seized goods: 7%
Last year, the United States seized almost 10,000 shipments of counterfeit apparel and accessories, by far the most of any commodity and up 26.8% from the year before. In all, more than $116 million worth of such items were seized. Like with other goods, exactly what type of product is being counterfeited matters, Randazzo noted, with haute couture knockoffs assigned a higher MSRP than blue jeans, for example. Last year, the CBP, in conjunction with other federal and local agencies, conducted “Operation Red Zone,” which seized $17.3 million worth of fake sporting apparel — jerseys and ball caps — and other collectibles coinciding with the 2013 Super Bowl.
3. Consumer Electronics/Parts
> MSRP of seized goods: $145.9 million
> Pct. of total seized goods: 8%
The dollar amount of counterfeit consumer electronics products seized rose by 40% in 2013, to $145.9 million from $104.4 million in 2012. Further, consumer electronics comprised 8% of the total value of items seized last year, making it the third most frequently seized fake product. The number of seizures of counterfeit electronic products grew in conjunction with their total value. There were 5,656 such seizures in 2013, a 44% increase from the 3,928 seizures in 2012. According to a report by the CBP, one particularly big seizure in 2013 was by a joint CBP and China Customs operation. The two-month long operation resulted in 1,735 electronics shipments being seized, removing more than 243,000 counterfeit consumer electronic products from the market.
> MSRP of seized goods: $502.8 million
> Pct. of total seized goods: 29%
The value of seized imitation watches and jewelry grew by 168.9% between 2012 and 2013, considerably more than that of any other commodity. In total, the value of watches seized was more than half a billion dollars in 2013. Last year, there were 1,729 seizures, 21% less than there were in 2012. Randazzo noted that the different trends in value and seizures may be a product “of what’s targeted and seized in a given year.” For example, fake versions of high-end watches, which retail for thousands of dollars, can boost the values of counterfeits seized. The Federation of Swiss Watch Industry estimated that some 120,000 imitation watches were seized worldwide in 2013.
> MSRP of seized goods: $700.2 million
> Pct. of total seized goods: 40%
Handbags and wallets were again the most seized counterfeited product, by MSRP, in 2013. The roughly 2,200 shipments seized had a total MSRP of more than $700 million, accounting for 40% of the total value of all goods seized. Because these products are valued so highly, a drop in total handbag and wallet seizures between 2012 and 2013 did not correspond with a drop in the market value of the items seized. In fact, while seizures fell by 17% in that time, the value of goods seized rose 37%, or by nearly $189 million. Randazzo explained that the retail value of the genuine goods can increase the value of the seized counterfeits considerably. While a fake Coach bag is often valued in the hundreds of dollars, “if we seize a counterfeit Hermes bag, the value …of some of those bags is thousands of dollars.” Most such counterfeits originate in mainland China, which alone accounted for more than half a billion dollars in fake purses last year, according to the CBP.