4. BMW X5 Series
> Days to turn: 15.4
> Year-to-date sales: 22,438
> Avg. transaction price: $64,375
Last year, BMW lost its position as the nation’s leader in luxury car sales to Mercedes-Benz. In the first six months of this year, BMW holds a slight lead, with 157,382 vehicle sales versus 151,624 for Mercedes-Benz. The X5 has been one of the German automaker’s most in-demand models this year, with 22,438 units sold in an average of barely more than 15 days to turn. And buyers are willing to pay more for an X5. The transaction price has risen by 11.3% from an average of $57,822 in the first six months of last year to an average of $64,375 this year.
3. Subaru Forester
> Days to turn: 14.8
> Year-to-date sales: 74,400
> Avg. transaction price: $27,360
Motor Trend named the Subaru Forester 2014’s SUV of the Year. Now in its second model year since its redesign, the Forester had very strong sales in the first six months of this year. They jumped by 46.6% to 74,400 units from 50,748 units in the first six months of 2013. Sales increased despite Subaru cutting the average incentive offered on a Forester from $1,026 in the first six months of 2013 to $459 in the same period this year. The average transaction price for a Subaru Forester has also risen more than 5%, from $25,973 to $27,360. However, not all owners are necessarily happy with Subaru. A recent lawsuit claims a number of Subaru vehicles “prematurely burn off and/or consume abnormal and excessive amounts of engine oil.”
2. Lexus GX
> Days to turn: 14.5
> Year-to-date sales: 10,276
> Avg. transaction price: $56,503
The Lexus GX has been in especially high demand through the first half of 2014, spending barely two weeks on dealers’ lots before being sold. Sales of the GX totaled more than 10,000 units in the first half of 2014, well more than double the 4,415 units sold in the first half of last year. Strong sales of the GX helped boost Lexus sales in the first six months of 2014 by more than 17% from the year before. Helping drive GX sales, Lexus slightly redesigned the model’s front-end for 2014 and began marketing the GX at a nearly $5,000 lower starting MSRP. The average transaction price for a Lexus GX during the first half of this year was $56,503, down from $58,885 the year before.
1. Land Rover Range Rover
> Days to turn: 9.3
> Year-to-date sales: 5,965
> Avg. transaction price: $111,897
Few cars carry the appeal among luxury buyers of the Land Rover Range Rover. Now in its fourth generation, it takes dealers an average of barely nine days to turn over a Range Rover, by far the fastest time of any car on the market. According to a recent report by the Financial Times, U.K. car exports have been booming in recent years, with much of the boost coming from luxury car-makers such as Land Rover. In the first half of this year, sales of the Range Rover are up 12% from the year before, with nearly 6,000 sold in the year through June. In the case of the Range Rover, TrueCar’s Lyman added, buyers are often buying the model before it arrives at the dealership. “It’s just taking, on average, nine days for the intended buyer to come visit the dealership, fill out the paperwork, and drive it home,” he said.