Special Report

40 Most Popular Discontinued Snack Foods

Source: BlueCrabMagnets / Etsy

21. Pop-Tarts Crunch
> Introduced: 1994
> Discontinued: 1995
> Maker: Kellogg Company

Since the ’60s we’ve come to know and love Pop-Tarts pastries, but Pop-Tarts Crunch — the pastries in bite-sized cereal form — is a different story. Kellogg launched the cereal in the fall of 1994, advertised as “Pop-Tarts for your spoon.” The cereal came in two flavors, brown sugar cinnamon and strawberry. Those classic, and very profitable, flavors of the Pop-Tarts pastries did not do well for the cereal. The product left shelves, never to return, just one year later.

Source: Courtesy of Quaker Oats Company

22. Wonka Oompas
> Introduced: 1971
> Discontinued: 1983
> Maker: Quaker Oats Company

Candy aficionados from the ’70s and the ’80s will remember this Willy Wonka product. Oompas were like the Reese’s Pieces or Peanut Butter M&M’s of today, with colorful chocolate coating and a center full of creamy peanut butter. Except these candies were much bigger and even came in a limited edition chocolate and strawberry filling in 1980. At the time, Willy Wonka products were produced by Quaker Oats Company, under the Willy Wonka Candy Company. Nestlé acquired the Willy Wonka Candy Company in 1988, five years after Oompas’ demise.

Source: PB Max candy bar commercial [1991] / YouTube

23. PB Max
> Introduced: 1989
> Discontinued: 1994
> Maker: Mars

Peanut butter and chocolate lovers alike were sad to see this product leave store shelves. PB Max stood out among other treats that married peanut butter with chocolate. The treat was made of a thick layer of peanut butter and oats atop of a whole grain cookie, which was covered in milk chocolate. The product fizzled out by the early ’90s. Perhaps it was just ahead of its time?

Source: Bring Back PB Crisps / Facebook

24. Planters P.B. Crisps
> Introduced: 1992
> Discontinued: 1994
> Maker: Planters

Planters P.B. Crisps, while a cute idea, were not a huge success in the market. The corn-based shell of the P.B. Crisp resembled a peanut shell and was filled with peanut butter. Perhaps the product’s more popular counterpart, the Nutter Butter, which already had a 20-year headstart, may explain why the peanut butter creation never took off with consumers.

Source: Wikipedia

25. Whistle Pops or Melody Pops
> Introduced: 1975
> Discontinued: N/A
> Maker: Spangler Candy Company; Chupa Chups

Whistle Pops were all the rage in the late ’70s up until the ’90s. This candy was a lollipop and whistle all in one. The year the snack fell into obscurity is unidentifiable. However, we do know it was a hit among kids for at least two decades.