Special Report

Best and Worst Car Brands of 2018

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26. Ford
> 2018 customer satisfaction index: 77 (tied)
> 2017 customer satisfaction index: 79
> US YTD sales: 1,411,243 (-1.5%)
> US YTD market share: 14.0%

The Ford brand has been the most popular in the U.S. in 2018, with a 14% U.S. market share compared to second-place Toyota’s 12.8% share. But America’s top-selling auto brand also has one of the worst customer satisfaction ratings. Ford’s ACSI score fell from 79 in 2017 to 77 in 2018, tied for second worst among all car brands.

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27. Dodge
> 2018 customer satisfaction index: 77 (tied)
> 2017 customer satisfaction index: 75
> US YTD sales: 282,052 (-3.5%)
> US YTD market share: 2.8%

Like each of the five brands with the worst customer satisfaction reviews in 2018, Dodge sales are down — by 3.5% in the first seven months of 2018 compared to the same period last year. In addition to tying with Ford for the second worst ACSI score in 2018, the brand also rates poorly in several other quality measures. It scores a 1 out of 10 on J.D. Power’s Dealership Experience rating, and it is the fourth worst ranked auto brand in Consumer Reports’ car reliability scorecard.

Source: chrysler.com

28. Chrysler
> 2018 customer satisfaction index: 74
> 2017 customer satisfaction index: 79
> US YTD sales: 100,254 (-13.1%)
> US YTD market share: 1.0%

No auto brand ranked worse or fell harder in the rankings than Chrysler, which dropped from a 79 score in 2017 to 74 in 2018, the worst score of any car brand by three points. This is just one of many struggles for a manufacturer in which all five rated brands score below the industry average. Sales of Chrysler fell by 13.1% year to date.

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