Brands That Disappeared in the Last Decade
Following the Great Recession in 2008, the American economy grew steadily during the 2010s. The Dow Jones Industrial Average — a gauge for U.S. economic conditions — more than doubled in the past decade, from just over 10,400 at the beginning of the decade to nearly 28,000 in December 2019. While the corporations that make up the DJIA have thrived, many other large and recognizable companies and their brands vanished during that time.
To determine the brands that disappeared in the last decade, 24/7 Wall St. reviewed press releases, financial filings, and other news sources like Fortune to find the major corporations that either went completely out of business or ceased the bulk of their operations between 2010 and 2019.
The companies on this list experienced significant change in its finances or future earning potential in the 2010s — such as a bankruptcy, huge drop in stock price, massive layoffs, or sweeping store closures. Companies that still operate a handful of stores but closed down the vast majority of their locations, such as Toys R Us, were still considered for this list.
Companies can disappear for many reasons. Some on this list went under as a result of market forces. Blockbuster, for example, thrived as the nation’s top video rental chain. When movies and TV shows became available on demand through services like Netflix and Hulu, however, the demand for DVD rentals evaporated. These are America’s dying industries.
Other companies were managed recklessly and failed because of massive lawsuits or criminal proceedings brought against high-level management. These are the companies with the worst (and best) reputations.