Companies & Brands

The past year has been an especially challenging time for businesses. The COVID-19 pandemic forced companies to adapt their business models and alter the way their employees work.  In spite of the...
Today’s consumers have an abundance of online information available to help them make the right choices when shopping. And ratings can help not just with what to buy but also with where. One...
What is brand equity? For most people that can seem like a nebulous and subjective concept at worst, and at best it seems like a combination of art and science. It doesn’t help that brand...
Who says retail is dead? Although the pandemic undeniably cut into traditional store-based sales, many chains continue to thrive, propelled by the easing of COVID-19 restrictions and an opening...
We’ve all experienced it. You call customer service only to spend 40 minutes on the phone plodding through a cascade of robotic messages instructing you to press this or that number, often...
Does it matter how the public views a company? Does the reaction to its name drive sales of its products or services higher or lower? Brand experts have considered this question for decades. The...
To succeed in the U.S. economy, companies must constantly adapt to changing conditions. Though some of the nation’s largest corporations — companies such as General Electric, Exxon Mobil, and...
As the business world grows increasingly more connected, brands are able to branch out beyond their borders and offer services to consumers around the world. This interconnectedness has allowed some...