Wisconsin takes pride as the cheese capital of America, as well as in the success of its pro sports teams the Milwaukee Bucks, Milwaukee Brewers, and the Green Bay Packers. When it comes to drinking liquor, however, the state might be a bit sheepish about its standing as the alcohol-quaffing capital of the nation. No state has more drunker cities than Wisconsin.
To identify the U.S. metro areas with the highest excessive drinking rates, 24/7 Tempo reviewed the percentage of adults 18 and older who report binge or heavy drinking within a 30-day period across all 382 metro areas in the country. Data came from the 2023 County Health Rankings & Roadmaps, a Robert Wood Johnson Foundation and University of Wisconsin Population Health Institute joint program.
Excessive drinking is defined as adults who reported heavy or binge drinking within the previous 30 days. Binge drinking is consuming four or more drinks for women and five or more drinks for men on a single occasion.
Midwestern and Plains cities occupy most of the 50 spots on our excessive-drinking list. Thirteen are Wisconsin cities, and nine of the 10 places that imbibe the most are in the Badger State (the outlier is Dubuque, Iowa.) The CDC tracked the prevalence of adults who reported binge drinking by state in 2021 and found that Wisconsin led the U.S. with 23.5% of adults reporting excessive-drinking behavior. (Also see the states with the highest rates of binge drinking.)
In a report by Wisconsin Public Radio, Julia Sherman, the coordinator for the Wisconsin Alcohol Policy Project in Wisconsin, discounted the state’s German heritage as a factor behind the excessive drinking and outlined other reasons. She said alcohol is sold in more places in Wisconsin than other states. The price of liquor has some of the lowest prices in the nation. Liquor is heavily advertised, particularly on public transit. And there is a cultural expectation in Wisconsin to drink.
Other Midwestern states with cities on our list for excessive drinking rates are Iowa (seven) and Minnesota (four).
Excessive drinking also has been associated with automobile accidents and fatalities, and Wisconsin cities have five of the 10 highest percentages of fatal car accidents involving alcohol. Billings, Montana, had the highest percentage of fatal car accidents involving liquor on our list with 44.2%.
Pct. of adults who drink excessively: 22.20% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 27.40% — #200 out of 387 metros (US rate: 26.5%)
Metro area population: 201,868
44. Bloomsburg-Berwick, Pennsylvania
Pct. of adults who drink excessively: 22.20% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 16.00% — #367 out of 387 metros (US rate: 26.5%)
Metro area population: 83,017
45. Fort Collins, Colorado
Pct. of adults who drink excessively: 22.20% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 33.30% — #77 out of 387 metros (US rate: 26.5%)
Metro area population: 366,778
46. Altoona, Pennsylvania
Pct. of adults who drink excessively: 22.10% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 18.30% — #353 out of 387 metros (US rate: 26.5%)
Metro area population: 121,032
47. Baton Rouge, Louisiana
Pct. of adults who drink excessively: 22.10% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 35.10% — #52 out of 387 metros (US rate: 26.5%)
Metro area population: 873,060
48. Lansing-East Lansing, Michigan
Pct. of adults who drink excessively: 22.10% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 29.90% — #146 out of 387 metros (US rate: 26.5%)
Metro area population: 540,870
49. Lake Charles, Louisiana
Pct. of adults who drink excessively: 22.00% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 33.80% — #69 out of 387 metros (US rate: 26.5%)
Metro area population: 206,636
50. New Orleans-Metairie, Louisiana
Pct. of adults who drink excessively: 22.00% (US rate: 18.9%)
Pct. of fatal car accidents involving alcohol: 30.00% — #145 out of 387 metros (US rate: 26.5%)
Metro area population: 1,246,176
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