Brands and Products

Back-to-School Spending to Average $716 This Year

U.S. parents are expected to spend an average of $716 on back-to-school items this year, a 6% increase over 2016 spending of $675. The best deals will be available to ...
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Trump official portrait

Donald Trump Is ‘Most Powerful Brand in the World

There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently stated ...
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3 of 5 Most Valuable Global Bank Brands Are Chinese

In a new ranking of the world's top banking brands, a China-based bank tops the list for the first time, while two more Chinese bank brands nabbed a spot in the ...
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iPhone 7 Plus

Apple Brand Value Drops $38 Billion

Apple Inc.'s (NASDAQ: AAPL) brand value dropped $38 billion over the last year. Consultancy Brand Finance reported that the figure dropped from $145.9 billion in 2016 to $107.1 billion in ...
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Value of Facebook Brand Surges 82% to $62 Billion

A new study on brand values supports what Facebook Inc.'s (NASDAQ: FB) astonishingly good earnings showed. The value of its brand has moved up sharply in the past year. Brand ...
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17 Retail Brands With Highest Brand Loyalty

We took a look on Wednesday at the new 2016 Brand Loyalty survey results and the 20 brands at the top of the rankings. Of the 100 brands included in ...
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Digital Tech Firms Dominate 2016 Brand Loyalty Leaders

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35) are involved in digital technology, social networking brands, or ...
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2017 Toyota Prius Prime

Toyota World’s Most Valuable Car Brand at $56 Billion

Toyota Motor Corp. (NYSE: TM) vies with Volkswagen for the world crown in car companies by unit sales, yet the Japanese manufacturer is the world's most valuable car brand. Among ...
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IBM Brand Value Collapses 19%

The value of the International Business Machines Corp.  (NYSE: IBM) brand cratered 19% to $52.5 billion, according to new research. IBM is ranked as the sixth most valuable among all ...
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Pocket iPhone

Apple Named World’s Most Valuable Brand at $178 Billion

Apple Inc. (NASDAQ: AAPL) is the world's top brand with a valuation of $178 billion. Facebook Inc. (NASDAQ: FB) is the fastest growing, up 48% to $33 billion in the ...
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2 Cokes

Coca-Cola Named Most Powerful Brand, Followed by Hershey

How much does a brand contribute to a company's value? The answer to that question is likely to produce different answers depending on who's talking. A chief financial officer may have ...
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American flag, capital, government square

America’s Most Patriotic Brands

We might have a little trouble defining what we mean when we say that a brand is “patriotic,” but the fact is most Americans know it when they see it. ...
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Egg McMuffin

McDonald’s in Last Place in Customer Satisfaction Poll

McDonald's Corp. (NYSE: MCD) held its traditional place in the fast-food category of the American Customer Satisfaction Index (ACSI). It is also the largest company in the category in sales ...
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board of directors

Companies With the Most Women Board Members

Large companies are notorious for the small number of women chief executives and board members they have. Several companies are in a distinct minority because they have bucked the trend. However, ...
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Google Is World’s Most Valuable Brand

BrandZ has released its 2016 list of the 100 most valuable brands. Alphabet Inc.'s (NASDAQ: GOOGL) Google ranked in first place at $229 billion. The balance of the top 10 were Apple ...
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