Brands and Products

World’s Most Valuable Car Brands

Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ...
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How Netflix Made the List of 100 Top Brands

Once a brand has been established as one of the world's best, dislodging it becomes something akin to Sisyphean. Of the top 100 brands in this year's ranking by Interbrand, ...
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Apple Named World’s Most Valuable Brand at $184 Billion

Interbrand has issued its annual ranking of the world's 100 most valuable brands. Apple Inc. (NASDAQ: AAPL) finished first with a valuation of $184 billion, up 3% from 2017. The ...
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6 Most Important Things in Business Today

Interbrand has named Apple Inc. (NASDAQ: AAPL) the world's most valuable brand. The figure hit $184 billion, up 3% from last year. General Electric Co. (NYSE: GE) is selling its ...
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Back-to-School Spending to Average $716 This Year

U.S. parents are expected to spend an average of $716 on back-to-school items this year, a 6% increase over 2016 spending of $675. The best deals will be available to ...
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Trump official portrait

Donald Trump Is ‘Most Powerful Brand in the World

There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently stated ...
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bank

3 of 5 Most Valuable Global Bank Brands Are Chinese

In a new ranking of the world's top banking brands, a China-based bank tops the list for the first time, while two more Chinese bank brands nabbed a spot in the ...
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iPhone 7 Plus

Apple Brand Value Drops $38 Billion

Apple Inc.'s (NASDAQ: AAPL) brand value dropped $38 billion over the last year. Consultancy Brand Finance reported that the figure dropped from $145.9 billion in 2016 to $107.1 billion in ...
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Facebook logo

Value of Facebook Brand Surges 82% to $62 Billion

A new study on brand values supports what Facebook Inc.'s (NASDAQ: FB) astonishingly good earnings showed. The value of its brand has moved up sharply in the past year. Brand ...
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Amazon.com logo

17 Retail Brands With Highest Brand Loyalty

We took a look on Wednesday at the new 2016 Brand Loyalty survey results and the 20 brands at the top of the rankings. Of the 100 brands included in ...
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Google logo

Digital Tech Firms Dominate 2016 Brand Loyalty Leaders

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35) are involved in digital technology, social networking brands, or ...
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2017 Toyota Prius Prime

Toyota World’s Most Valuable Car Brand at $56 Billion

Toyota Motor Corp. (NYSE: TM) vies with Volkswagen for the world crown in car companies by unit sales, yet the Japanese manufacturer is the world's most valuable car brand. Among ...
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IBM_logo

IBM Brand Value Collapses 19%

The value of the International Business Machines Corp.  (NYSE: IBM) brand cratered 19% to $52.5 billion, according to new research. IBM is ranked as the sixth most valuable among all ...
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Pocket iPhone

Apple Named World’s Most Valuable Brand at $178 Billion

Apple Inc. (NASDAQ: AAPL) is the world's top brand with a valuation of $178 billion. Facebook Inc. (NASDAQ: FB) is the fastest growing, up 48% to $33 billion in the ...
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2 Cokes

Coca-Cola Named Most Powerful Brand, Followed by Hershey

How much does a brand contribute to a company's value? The answer to that question is likely to produce different answers depending on who's talking. A chief financial officer may have ...
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