Lenovo will be a major sponsor of the 2008 Olympics. The Chinese PC company which bought the personal computer assets of IBM (IBM) will use its elevated visibility to accomplish two goals. The first is that it has 35% of the PC market in China. Dell (DELL) and Hewlett-Packard (HPQ) would like a larger piece of that, and Lenovo aims to fight them for it. China is especially important to the flagging Dell. It recently launched a PC there that retails for just over $300.
Lenovo’s second goal should be more troubling for HP and Dell. Given the global viewship of the games, Lenovo has a chance to drive awareness of its brand in places like the US and Europe where it would like to gain share.
Dell does not need another significant competitor in its home market, but one may be coming anyway.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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