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Investing

IPO Filing: COMSCORE, INC. (SCOR)

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

COMSCORE, INC. has filed to raise (what is listed for filing purposes) as much as $86.25 Million in an IPO. It has secured the ticker "SCOR" under NASDAQ.  This is a fairly impressive underwriting line-up considering the small size: Credit Suisse and Deutsche Bank are listed as lead underwriters and co-managers are listed as William Blair, Friedman Billings Ramsey, and Jefferies & Co.

If you don’t know who comScore is, they are the online audience tracking and online measurement firm that companies and the public use for online comparative data.  They track demographics, statistics, content preferences, search habits, and shopping metrics from a pool of more than 2 million internet users.

In 2006, the company posted revenues of $66.3 million and listed cash flow at $10.9 million.  Subscription revenues to its premium data are roughly 75% of revenues.  This is a small company, but its reports actually can impact many web companies in stock and in business practices.  Just because of its space it will be one to watch.  Full data can be found on the company web site at http://www.comscore.com.

Jon C. Ogg
April 2, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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