COMSCORE, INC. has filed to raise (what is listed for filing purposes) as much as $86.25 Million in an IPO. It has secured the ticker "SCOR" under NASDAQ. This is a fairly impressive underwriting line-up considering the small size: Credit Suisse and Deutsche Bank are listed as lead underwriters and co-managers are listed as William Blair, Friedman Billings Ramsey, and Jefferies & Co.
If you don’t know who comScore is, they are the online audience tracking and online measurement firm that companies and the public use for online comparative data. They track demographics, statistics, content preferences, search habits, and shopping metrics from a pool of more than 2 million internet users.
In 2006, the company posted revenues of $66.3 million and listed cash flow at $10.9 million. Subscription revenues to its premium data are roughly 75% of revenues. This is a small company, but its reports actually can impact many web companies in stock and in business practices. Just because of its space it will be one to watch. Full data can be found on the company web site at http://www.comscore.com.
Jon C. Ogg
April 2, 2007
Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.
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