7 Unpopular Value Stocks That Could Surge Into 2021

Given the uncertain outlook for the U.S. economy as the country continues to struggle with containing the COVID-19 outbreak that has caused the deaths of nearly 135,000 Americans since March, novice market watchers might think that U.S. equities would be tanking.

With the S&P stocks now trading at an average of around 28 times earnings, even while the index itself is just a fraction below the break-even line for the year, a novice might ask if now’s the time to buy the laggards. After all, a rising tide (eventually) lifts all boats.

A rising tide can do only so much, though. A stock may be trading at low multiples for a reason, and it takes some digging to figure out if the company’s got a plan to lift itself up or whether it’s going to continue sinking.

Here’s a look at seven stocks that currently trade below the S&P average, most of them well below. On one hand, looking at standard metrics like earnings per share estimates for this year is unlikely to tell investors much. In the short term, 2020 is a lost year.

On the other hand, looking at where these stocks are forecast to be in 2021 could reveal some gold among the dross.


On Thursday, Harley-Davidson Inc. (NYSE: HOG) got a boost when Wedbush analyst James Hardiman upgraded the stock from Neutral to Outperform and raised his price target from $27 to $36. At Thursday’s closing price of $29.66, Hardiman’s target implies an upside of 21.4% on Harley stock. According to Hardiman, availability can’t keep up with demand. The company also has announced a major cost-saving effort.

Shares have traded in a 52-week range of $14.31 to $40.89, and at the most recent closing price, the stock trades at more than 9% above its consensus target and 6.9% below its 52-week high. Looking ahead, the stock is valued at around three times expected 2021 earnings. Harley pays a dividend yield of 0.28%, or $0.08 annually.

Gilead Sciences

Outside of Remdesivir, the first drug to get emergency authorization from the FDA for treating COVID-19, Gilead Sciences Inc. (NASDAQ: GILD) has not had that much good news. Upside in the stock is based on Gilead’s pipeline of new products, including a CAR-T cancer treatment. Analysts at RBC recently added the company to its list as a top environmental, social, and governmental (ESG) theme stocks with price target of $88 a share.

The company’s stock closed at $76.64 on Thursday, just 5.2% below its 12-month price target of $80.67. At that price, the stock is valued at around 12 times estimated earnings in 2021. Gilead pays an annual dividend of $2.72, yielding 3.85%.


Kroger Co. (NYSE: KR) got a boost earlier this year when Warren Buffett’s Berkshire Hathaway revealed that it had added a sizable chunk of the company’s stock to its portfolio. That boosted the stock to a year-to-date gain of just over 17%, where it has more or less remained ever since. Buffet likes stocks that are fundamental to people’s lives, and there are few things more basic than food.

Kroger stock has traded in a 52-week range of $20.70 to $36.84, and at Thursday’s closing price of $33.73, the implied upside to the 12-month price target of $35.83 is 6.2%. The stock’s multiple for 2021 is about 13.9 times expected earnings. Kroger pays an annual dividend of $0.72 for a yield of 2.13%.

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