A lucky few Starbucks Corp. (NASDAQ: SBUX) cardholders (10 to be exact) will win a “Starbucks for Life” card, the latest in a line of promotions that the coffee firm has used to draw customers. Over the years, these stretch from free Wi-Fi to discounts on coffee prices for people who buy two cups over the course of a single day.
“What could be bigger this holiday than winning Starbucks for Life? This is the first time we have ever offered customers something of this magnitude and what better way than to anchor it with our renowned Starbucks Card program. This giveaway is poised to bring great excitement and fun to our customers during this special time of the year,” said Sharon Rothstein, Starbucks executive vice president and global chief marketing officer.
The Wall Street Journal reports that a total of 10 cards to be given away, and that “lifetime” is defined as 30 years. The contest will run from December 2 to Christmas.
Since Starbucks claims to have millions of cardholders, the contest will draw people from a very large pool.
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As with any contest of this kind, people will often weigh whether they have any chance to win at all. If cardholders believe the odds are too long, they may not use their cards any more often than they already do. So, Starbucks has come up with other reasons for its customers to visit stores in December:
Since last winter, the company has completely reimagined the holiday experience in stores for this shopping season, staying true to many time-honored traditions, such as the arrival of the iconic red Starbucks cups in stores, while adding innovative and relevant products for holiday shoppers. In addition to the arrival of the first new holiday handcrafted beverage in five years — the Chestnut Praline Latte — Starbucks will offer the 30th anniversary of Starbucks Christmas Blend and unveil the first-ever 100 uniquely designed Starbucks Cards in a full collection.
The primary drawback to all the programs is that people can only drink so much coffee.
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