This S&P 500 Stock Is Up Over 300% This Year

Most investors would think that the best stock in the index would have ties to COVID-19 in some fashion, but online marketplace Etsy has only obliquely benefited from the pandemic.

Published December 15, 2020, 12:33pm ET · 2 min read

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A group of people, including men and women of various ages, celebrate an IPO event. They are smiling and clapping as white and orange confetti falls around them. In the bright orange background, the glowing green letters 'ETSY' are clearly visible. A portion of the Nasdaq logo is visible at the bottom.
A festive celebration with confetti falling marks a successful Initial Public Offering (IPO), embodying the excitement and potential for new demand generated by major market listings. © Spencer Platt / Getty Images

This year has proven to be a roller-coaster for investors, s many lost big in March but the recovery has been equally impressive. A record number of stocks have bounced off their March and April lows, more than doubling since then. However, one stock stands above rest.

Etsy Inc. (NASDAQ: ETSY | ETSY Price Prediction) is the top-performing stock in the S&P 500. Most investors would think that the best stock in the index would have ties to COVID-19 in some fashion, but this online marketplace has only obliquely benefited from the pandemic.

Excluding Tuesday’s move, Etsy’s stock was up 284% year to date and up 302% in the past 52 weeks. The stock had doubled in the past six months alone.

The company released its most recent quarterly report at the end of October. Ultimately, Etsy beat estimates by reporting third-quarter earnings of $0.70 per share on revenues of $451.48 million. Consensus estimates were calling for $0.62 per share and $418.7 million.

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While the results may not seem like a huge beat, the other numbers proved to be the driving force for this stock’s performance. The consolidated gross merchandise sales and revenue growth increased 119% and 128%, respectively.

These results, and the stock’s move, were largely driven by changing consumer shopping habits over the past few years. The move to e-commerce has been precipitated by the likes of Amazon and Walmart, and many other retailers are now adopting a more omnichannel model. So where does Etsy fit into the mix?

Walmart and Amazon’s platforms offer everyday goods, groceries, clothes and more for consumers. Note that the traffic on these platforms is comparatively huge, implying lower margins but also much higher revenues. Etsy serves a more niche market. It offers more eccentric and artisanal goods on its marketplace that are much more customized than almost anything on Walmart or Amazon’s respective platforms. As more consumers are shopping online, Etsy is seeing more growth on its platform, as evidenced by its most recent quarterly report.

While more people are staying at home due to the pandemic, they are looking to fill their homes with art or knickknacks. Etsy’s offerings serve this market effectively and, with the rising tide of e-commerce, this has been an especially big year for the company.

Etsy stock traded up 4% on Tuesday to $176.93, in a 52-week range of $29.95 to $179.88. The consensus price target is $163.29.

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Chris Lange

Chris Lange is a financial and geopolitical writer with more than a decade of experience covering a myriad of topics. He has published thousands of articles for 24/7 Wall St., with past coverage focused heavily on stocks, IPOs, healthcare, defense, global affairs, and technology.

His work has been quoted, or referenced by a number of outlets including Business Insider, USA Today, Yahoo Finance, MSN, The Motley Fool, and many other publications. A graduate of Southwestern University, he studied business with a focus on investments and has previous experience in banking and startups.

When not reading or writing the news, he is following his passion for Lacrosse, playing chess, or building solar projects with his dad.

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