The World's Most Valuable Brands

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10. McDonald’s
> Brand value: $43.42 billion
> Annual revenue: $22.82 billion
> Average company salary: $52,000
> 5-year stock price change: +75.96%

McDonald’s has maintained its dominance as the world’s most popular fast food chain for decades. While it has fine-tuned its menu to adjust for changing tastes, including adding salads and other healthier foods, as well as a popular line of coffee, the company’s success comes from its brand recognition and the popularity of the same items it has had on its menu for years. McDonald’s employs over 230,000 people worldwide.

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9. Facebook
> Brand value: $45.17 billion
> Annual revenue: $40.65 billion
> Average company salary: $117,000
> 5-year stock price change: +213.11% (Since IPO)

Mark Zuckerberg’s Facebook is used all over the world. At last count, the company had over 2.2 billion users, or about 30% of the world’s population. Facebook has continued to ensure its success by purchasing social media and messaging companies like WhatsApp and Instagram.

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Teams With the Most Hall of Famers

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8. Mercedes-Benz
> Brand value: $48.60 billion
> Annual revenue: $188.89 billion
> Average company salary: $71,000.
> 5-year stock price change: -4.22%

The Mercedes-Benz brand has been around for over 90 years, but the company’s history goes back even further, to the earliest days of the automobile. Today, the German company is one of the most prestigious names in luxury automobiles, selling over 300,000 cars in the U.S. in 2017.

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7. Toyota
> Brand value: $53.40 billion
> Annual revenue: $258.24 billion
> Average company salary: $92,000
> 5-year stock price change: -4.4%

Toyota is one of the largest and most successful automakers in the world, selling over 10 million vehicles each year. In the United States, the Japanese company has been able to rely on the popularity of long-running brands like the Camry and the Corolla.

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6. Samsung
> Brand value: $59.89 billion
> Annual revenue: $211.40 billion
> Average company salary: $92,000
> 5-year stock price change: N/A

After Apple introduced its iPhone back in 2007, it appeared the company would come to completely dominate the phone market. But Korean company Samsung pushed back, and thanks to the success of products like the Galaxy phones, Samsung is actually now the global leader in smartphone sales as of the first quarter of 2018.