The World's Most Valuable Brands

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25. Zara
> Brand value: $17.71 billion
> Annual revenue: $29.12 billion
> Average company salary: $44,000
> 5-year stock price change: N/A

The value of Zara’s apparel brand dropped 5% in Interbrand’s ranking to $17.7 billion.

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24. American Express
> Brand value: $19.14 billion
> Annual revenue: $27.03 billion
> Average company salary: $86,000
> 5-year stock price change: +44.99%

The only financial services company on this list, the American Express brand is worth about $19.1 billion — up 8% from last year’s Interbrand ranking.

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23. Chanel
> Brand value: $20.00 billion
> Annual revenue: $9.6 billion
> Average company salary: $77,000
> 5-year stock price change: N/A

Juggernaut corporations like Google and Amazon continue to set the tone for the entire brand landscape, making competing for the attention of consumers all the more difficult. Chanel is perhaps an exception — it is the only brand that has never appeared before on Interbrand’s top brands list.

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22. Pepsi
> Brand value: $20.80 billion
> Annual revenue: $63.53 billion
> Average company salary: $73,000
> 5-year stock price change: +33.85%

As is the case in many sectors, a few companies dominate the beverage business in the United States. Pepsi and Coca-Cola continue to be the nation’s soda giants. However, while Pepsi’s brand is valued far lower than Coca-Cola’s, its annual revenue of $63.5 billion in fiscal 2017 far exceeds Coca-Cola’s $35.4 billion revenue.

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21. SAP
> Brand value: $22.89 billion
> Annual revenue: $28.2 billion
> Average company salary: $97,000
> 5-year stock price change: +82.66%

Subscription-based service companies have in recent years outpaced other business categories in brand value. Technology company SAP is one such company, providing security software and other services to its clients.