The World's Most Valuable Brands

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5. Coca-Cola
> Brand value: $66.34 billion
> Annual revenue: $35.41 billion
> Average company salary: $75,000
> 5-year stock price change: +23.4%

Coca-Cola is today one of the most popular beverages on the planet. According to its latest annual report, of the 60 billion servings of beverages consumed worldwide every day, Coca-Cola-owned brands accounted for about 2 billion. .

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4. Microsoft
> Brand value: $92.72 billion
> Annual revenue: $89.95 billion
> Average company salary: $117,000
> 5-year stock price change: +227.6%

U.S. giants dominate every corner of the tech sector, and each still has its niche. While Apple, Google, Facebook, and Amazon are the respective leaders in phones, search, social, and retail, Microsoft is the leader in software. The company, founded in 1975, is visible worldwide through its MSN brand and Windows operating system. Some estimates put the number of PCs with Windows at over 1 billion.

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3. Amazon
> Brand value: $100.76 billion
> Annual revenue: $177.87 billion
> Average company salary: $100,000
> 5-year stock price change: +486.0%

Amazon is one of the world’s most valuable brands and also this year’s fastest growing, with brand value growth of 56%. According to Interbrand, in an increasingly service-driven economy, the top-performing brands continue to be those offering the best access to products and services. No company has adopted this approach more successfully or widely than Amazon.

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2. Google
> Brand value: $155.50 billion
> Annual revenue: $110.86 billion
> Average company salary: $113,000
> 5-year stock price change: +128.6%

While Google trails Apple in brand value, the tech giant’s reach and impact on society is unrivaled. With little resistance from regulators, Google has over the years approached monopoly status in multiple markets. The world’s biggest video platform, YouTube, the world’s most widely adopted smart phone software, Android, and one of the world’s largest distributors of advertising, DoubleClick, are all owned by Google — to name just a few.

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1. Apple
> Brand value: $214.48 billion
> Annual revenue: $229.23 billion
> Average company salary: $121,000
> 5-year stock price change: +225.6%

In this year’s Interbrand ranking, Apple is far and away the leader, with brand value of $214.48 billion. Multiple brands have thrived in recent years by offering more luxury products. Apple, which is able to price its phones at nearly $1,000 and still sell millions every month, continues to dominate the premium end of the smartphone and technology markets.