Detailed findings & methodology:
24/7 Tempo reviewed domestic shipping volume data provided by industry advocacy group Beer Marketer’s Insights to determine America’s biggest beer brands in terms of 2019 sales volume.
As impressive as the sales figures for the big beer brands can be, there is some evidence that we may be losing our affection for beer, at least a little. “Beer is in a bear market,” reported CNN Business in December, in an article titled “Beer is slipping: Here’s what Americans are drinking instead.”
What Americans are drinking instead, according to CNN’s Jordan Valinsky, is “a variety of other boozy drinks, including premium liquor, canned wine, spiked seltzers and pre-made bottled cocktails.” Sales of domestic beer specifically, he added, declined 4.6% between October 2018 and the same month in 2019. Perhaps even more surprising is the fact that, according to the data and consumer engagement platform BeerBoard, Americans drank 1.3% less beer on Super Bowl Sunday — a beer-drinking occasion if ever there was one — this year than we did in 2019.
Despite this downturn, beer isn’t going away any time soon. A Gallup poll released last summer revealed that among Americans who drink alcohol, some 38% of all drinkers — and 55% of
men — prefer beer to wine or liquor. (This is how much beer the average person drank in every state last year.) And as the numbers prove, when we drink beer, these 25 account for most of it.