1985: My Little Pony
My Little Pony — a toy line featuring colorful bodies and manes — was launched in 1982. It was included as a Happy Meal toy in 1985 and was produced in the United States up to 1992. It was so popular it spawned an animated film and two television series.
1986: Berenstain Bears
The Berenstain Bears were created by cartoonists Stanley Melvin Berenstain and Janice Marian Grant in 1962. The characters have been featured in books, games, puzzles, software, and clothing, as well as Happy Meal toys.
1986: Halloween Pails
McDonald’s released its first line of Halloween Pails for kids to collect candy in 1985. Also known as Boo Buckets, the pails came as different characters: McBoo, McPunk’n, and McGoblin.
Changeables, also known as McRobots, were produced by McDonald’s itself and given away in three series in 1987, 1989, and 1990. They were named for their ability to transform into something else — primarily McDonald’s food items.
1987: Muppet Babies
As the name suggests, Muppet Babies were baby versions of the famous characters created by Jim Henson. They came with their own transportation: Baby Kermit on a skateboard; Baby Piggy in a pink car; Baby Gonzo on a tricycle; and Baby Fozzie on a hobby horse.