New figures from HitWise support the Microsoft (MSFT) contention that Yahoo!’s (YHOO) share of the search market is shrinking ,making it less likely that the portal can compete against Google (GOOG) on its own.
The data, which covers the month of March shows Google’s share of US search going from 66.44% in February to 67.25% last month. In March 2007, Google’s share was 64.13%.
For Yahoo!, the slide has been fairly sharp. It number for last month was a 20.29% share, down from 20.59% in February and 21.26% in March 2007.
It is a trend that seems to be as inexorable as it is unnerving for Yahoo! shareholders.
Douglas A. McIntyre
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