Media Digest 9/19/2007 Reuters, WSJ, NYTimes, FT, Barron's

Douglas A. McIntyre

According to Reuters, Google (GOOG) will begin to test a new interactive ad service that will allow marketers to measure user respone on creative unites using video and images.

The Wall Street Journal writes that Goldman Sachs (GS) will keep its Global Alpha hedge fund open but it will change the way it handles borrowing and volatility.

The Wall Street Journal reports that SAP (SAP) will offer web-based software for medium and small businesses.

The Wall Street Journal writes that money managers could get a large benefit if the UAW manages its own health benefits with money from the UAW. The fund will need to rely on outside managers.

The Wall Street Journal writes that Wal-Mart (WMT) will incur new expenses based on health plans it will offer its employees.

The Wall Street Journal writes that that Apple (AAPL) iPhone will have a lot of competition in Europe where multimedia handsets from other companies already have a strong foothold.

The Wall Street Journal writes that Intel (INTC) has come out with a new line of chips that should best offerings from rival AMD (AMD).

The Wall Street Journal writes that Murdoch may offer for free moving to an ad-supported model.

According to The New York Times, Google (GOOG) is offering mini-websiites, called widgets, as a way for advertisers to bring their messages to the market.

The FT writes that the housing situation in the US worsened as builder confidence dropped sharply.

The FT reports that the CEO of Time Warner (TWX) is open to spin-offs of its cable and AOL units.

Barron’s writes that AMD’s (AMD) new server chips may be better than Intel’s (INTC).

Douglas A. McIntyre