Video Game Sales Drop Moderates In May, Holidays Critical

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By Douglas A. McIntyre Updated Published
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Game and game console sales have been extremely weak for a year-and-a-half as the recession sapped demand for consumer electronic devices. This has not been offset by price cuts for the Sony (NYSE: SNE) PS3. the Microsoft (NASDAQ: MSFT) Xbox 360, or Nintendo (OTC:NTDOY)Wii. All three companies recently upgraded the features of their consoles to bring in new buyers.

May’s sales figures for consoles and games were down from the same month a year ago, but the fall-off moderated compared with previous months.Research firm NPD reported that game hardware sales fell by 20%. The Wii sold 334,800 units for the month, while the Xbox 360 sold 194,600 units and the PS3 sold 154,500 units. The Wii kept its position in first place, but its sales have fallen quickly due to its aging platform and improvements in the products of its two rivals. As usual, Sony’s PS3 held the third and last position, a sign that it is a failure compared to the PS2.

Game sales improved somewhat. Revenue rose 4% largely due to the release of new titles including “Red Dead Dimension” and “Super Mario Galaxy 2.”  The numbers were below analysts’ expectations.

The industry’s challenge now is the holiday season which begins in October. Each company will release new consoles and that will be the critical factor in getting shoppers to buy the games–that and the economy.

A slow holiday season will probably mean another year of dismal sales for the industry

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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