Special Report

Companies With the Best (and Worst) Reputations

Best Reputation:

Source: Wikimedia Commons

10. 3M Company
> 2017 reputation quotient: 81.50
> 2016 reputation quotient: N/A
> Industry: Product manufacturing
> CEO: Inge G. Thulin

Based on the Harris Poll Reputation Quotient study, 3M has an excellent reputation, ranking 10th highest among visible American companies. 3M was originally founded in 1902 as primarily a mining operation, with the three Ms standing for the Minnesota Mining and Manufacturing co. The company has since evolved considerably. Based in St. Paul, Minnesota today 3M creates a wide range of consumer, industrial, healthcare, safety, and electronics products. In the Harris poll, 3M receives particularly high marks for the quality of its products. The company’s positive reputation may be helping its financial performance on Wall Street. Shares of 3M have risen by more than 100% over the past five years.

Source: CONCAVO WHEELS / Wikimedia Commons

9. Tesla Motors
> 2017 reputation quotient: 81.70
> 2016 reputation quotient: N/A
> Industry: Automaker
> CEO: Elon Musk

The 2017 edition of the Harris Poll study included for the first time electric car manufacturer Tesla as one of the most visible companies. In its first year, Tesla also rated as one of the most positively reviewed of the highly visible companies. The automaker was founded by tech mogul and icon Elon Musk, who also heads SpaceX. In August 2015, Tesla’s Model S received a score of 103 from Consumer Reports, the highest score the review company has ever awarded to a car. According to Harris Poll, while most Americans cannot afford a Tesla — the Model S and Model X each has an MSRP greater than $70,000 — Musk’s star power helps drive up the company’s reputation. Tesla’s reputation for vision and leadership ranked third best among all companies considered in the Harris Poll study.

Source: Wikimedia Commons

8. Google
> 2017 reputation quotient: 82.00
> 2016 reputation quotient: 82.97
> Industry: Internet
> CEO: Sundar Pichai

Compared to other companies on this list, Google’s reputation has declined, albeit slightly. In the 2017 edition of the Harris Poll study, Google received a reputation score of 82, slightly below its rating of 83 last year. Still, the internet giant remains one of the most well-regarded brands in the world. Google has long been the dominant search engine worldwide, and Google’s Chrome web browser now commands a substantial lead in its market as well, surpassing long-time leaders such as Microsoft’s Edge (formerly Internet Explorer) and Mozilla’s Firefox. Google has a reputation for being an excellent employer. On employee review site Glassdoor, the company received an extremely high 4.4 out of five, and 98% of employees said they approve of company CEO Sundar Pichai, who was appointed in August 2015.

Source: Wikimedia Commons

7. The Walt Disney Company
> 2017 reputation quotient: 82.04
> 2016 reputation quotient: 81.18
> Industry: Film and entertainment
> CEO: Bob Iger

For decades, The Walt Disney Company has produced wildly popular children’s movies, and the company’s theme parks have been popular tourist destinations since Disneyland opened in 1955. The company has expanded its reputation and influence in film recently, producing many of the most popular films of the decade. In addition to Disney Studios, the company is the long-time owner of digital animation studio Pixar. It also acquired Marvel Studios in 2009 and Lucasfilm 2012. In 2015 and 2016 alone, Disney’s Buena Vista studios produced nine of the 100 highest grossing films of all time. In December, Disney became the first company to surpass $7 billion at the global box office in a single year. Partially as a result of the company’s success in Hollywood, shares of Disney have increased by over 160% over the last five years. With high revenues and strong returns for investors, Disney’s reputation for financial performance ranks third among all U.S. companies.

UPS Logo
Source: Wikimedia Commons

6. UPS
> 2017 reputation score: 82.05
> 2016 reputation score: 78.22
> Industry: Package delivery
> CEO: David Abney

With a fleet of 108,210 automobiles, 237 jet aircraft, and over 434,000 employees, the United Parcel Service delivers an estimated 19.1 million packages and documents around the globe every day. Perhaps contributing to its positive public image, UPS has a number of environmentally friendly practices in place. It was the first major package delivery business to offer customers and clients the chance to buy carbon offsets to negate the emissions generated by the shipping of their packages. According to Harris Poll, the company’s efforts to modernize — by diversifying and strengthening connections to e-commerce — have also provided a major reputation boost.

Like many of the companies on this list, UPS in the last five years, Like many other companies on this list, UPS has been a strong performer on Wall Street. In the last five years, the company’s share price has gone up by over 37%. The company’s reputation has improved recently, with its reputation quotient rising from 78.22 in 2016 to 82.05 in 2017, one of the largest improvements of any company.

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