To make an effective company slogan, there is a mix of an artful blend of catchiness, brevity, and memorability. Many of the best ones adhere to a certain formula, making the slogan short and sweet, and often “punny”, which has shown to be effective in making that slogan more memorable. Love them or hate them, these slogans can become trapped in your head, repeating on an endless loop, which is the intended goal. These slogans often act as magnets for customers and some may stand out more significantly than others, gaining widespread and lasting popularity.
24/7 Wall St. reviewed the advertising blog Quality Logo Products’ the 50 best slogans of all time to identify America’s most famous company slogans. We added the latest annual revenue for each brand’s parent company from financial reports and company websites. The slogans are listed in no particular order. A substantial number of brands associated with these iconic slogans specialize in selling relatively affordable and disposable consumer products like fast food, cereal, and beer. But this list also includes companies offering services and durable goods, a few of which are Apple, De Beers, The New York Times, Airbnb, and Toyota. (These are the companies with the best reputations in America.)
Slogans are meticulously crafted to be concise yet impactful, embedding themselves into the consciousness of potential patrons. Most slogans aim to highlight certain qualities that make the brand and its products stand out. Subway’s “Eat Fresh” separates it from the fast-food competition, suggesting that the sandwich maker’s food is fresher and healthier. “Save Money. Live Better.” is Walmart’s slogan that focuses on its main draw — low prices.
Some slogans focus on product specifics. M&M’s “Melts in Your Mouth, Not in Your Hands,” highlights that the candy was originally designed to survive the heat without turning into a gooey mess, and while some of the most famous slogans are brand mainstays, others have been retired as the products and times have changed.
Verizon used “Can you hear me now?” in the 2000s to boast its cell service in a time when cell coverage was not as ubiquitous. These days, Verizon has opted for “5G Built Right,” focusing on the current race to build cellular 5G networks.
The original L’Oreal slogan was “Because I’m Worth It” but was changed to “Because You’re Worth It” in the 1990s.
Slogans that are the best are triumphs of advertising and branding and have helped turn certain companies into household names, although some of these are no longer U.S.-owned however. Here are the highest-paying companies in America.
Here are 50 recognizable American company slogans.
Just Do It
Source: Spencer Platt / Getty Images
- Brand: Nike
- Annual revenue, 2021: $46.7 billion
Think Different
Source: PeskyMonkey / Getty Images
- Brand: Apple
- Annual revenue, 2021: $365.8 billion
Where’s the Beef?
Source: RiverNorthPhotography / iStock Unreleased via Getty Images
- Brand: Wendy’s
- Annual revenue, 2021: $1.9 billion
Open Happiness
Source: Roman Tiraspolsky / iStock Editorial via Getty Images
- Brand: Coca Cola
- Annual revenue, 2021: $38.7 billion
Because You’re Worth It
Source: Gareth Cattermole / Getty Images
- Brand: L’Oreal
- Annual revenue, 2021: $38.2 billion
Melts in Your Mouth, Not in Your Hands
Source: Ekaterina79 / iStock Editorial via Getty Images
- Brand: M&M’s
- Annual revenue, 2021: $30.1 billion (Mars Inc)
A Diamond is Forever
Source: whitemay / iStock Unreleased via Getty Images
- Brand: De Beers
- Annual revenue, 2021: $43.3 billion (Anglo American plc)
The Breakfast of Champions
Source: Courtesy of Wheaties via Facebook
- Brand: Wheaties
- Annual revenue, 2021: $19.0 billion (General Mills)
America Runs on Dunkin’
Source: tupungato / iStock Editorial via Getty Images
- Brand: Dunkin’
- Annual revenue, 2021: $1.4 billion (Dunkin Brands Group Incorporated)
Can You Hear Me Now?
Source: RiverNorthPhotography / iStock Unreleased via Getty Images
- Brand: Verizon
- Annual revenue, 2021: $133.6 billion (Verizon Communications)
Quality Never Goes Out of Style
Source: RiverNorthPhotography / iStock Unreleased via Getty Images
- Brand: Levi’s
- Annual revenue, 2021: $5.8 billion (Levi Strauss)
Red Bull Gives You Wings
Source: ZRyzner / iStock Editorial via Getty Images
- Brand: Red Bull
- Annual revenue, 2021: $9.2 billion
Belong Anywhere
Source: stockcam / iStock Unreleased via Getty Images
- Brand: Airbnb
- Annual revenue, 2021: $6.0 billion (Airbnb)
Have it Your Way
Source: no_limit_pictures / iStock Unreleased via Getty Images
- Brand: Burger King
- Annual revenue, 2021: $5.4 billion (Restaurant Brands International Us Services Llc)
The Happiest Place on Earth
Source: FrozenShutter / iStock Unreleased via Getty Images
- Brand: Disneyland
- Annual revenue, 2021: $67.4 billion (Walt Disney)
Trix Are For Kids
- Brand: Trix
- Annual revenue, 2021: $19.0 billion (General Mills)
Freaky Fast
Source: carterdayne / iStock Unreleased via Getty Images
- Brand: Jimmy John’s
- Annual revenue, 2021: $4.0 billion (Inspire Brand Inc)
When You’re Here, You’re Family
Source: Brett_Hondow / iStock Editorial via Getty Images
- Brand: Olive Garden
- Annual revenue, 2021: $9.6 billion (Darden Restaurants)
Taste the Rainbow
Source: SchulteProductions / iStock Editorial via Getty Images
- Brand: Skittles
- Annual revenue, 2021: $30.1 billion (Mars Inc)
The King of Beers
Source: lenscap67 / iStock Editorial via Getty Images
- Brand: Budweiser
- Annual revenue, 2021: $54.3 billion (AB InBev)
Live Mas
Source: lawcain / iStock Editorial via Getty Images
- Brand: Taco Bell
- Annual revenue, 2021: $6.6 billion (Yum! Brands)
Expect More, Pay Less
- Brand: Target
- Annual revenue, 2021: $106.0 billion (Target)
The Quicker Picker Upper
- Brand: Bounty
- Annual revenue, 2021: $80.2 billion (Procter & Gamble)
Eat Fresh
Source: ivanastar / Getty Images
- Brand: Subway
- Annual revenue, 2021: N/A (Doctor’s Associates Inc.)
M’m! M’m! Good!
- Brand: Campbell’s Soup
- Annual revenue, 2021: N/A (Mary Alice Dorrance Malone)
They’re Grrreat!
- Brand: Frosted Flakes
- Annual revenue, 2021: $14.2 billion (Kellogg’s Brands)
It Keeps Going, and Going, and Going
Source: Courtesy of Energizer
- Brand: Energizer
- Annual revenue, 2021: $3.0 billion (Energizer Holdings)
All the News That’s Fit to Print
Source: littleny / iStock Editorial via Getty Images
- Brand: The New York Times
- Annual revenue, 2021: $2.1 billion (The New York Times Distribution)
Got Milk?
Source: Noel Hendrickson / DigitalVision via Getty Images
- Brand: California Milk Processor Board
- Annual revenue, 2021: N/A (California Milk Processor Board)
Betcha Can’t Eat Just One
Source: mikeinlondon / iStock Editorial via Getty Images
- Brand: Lay’s
- Annual revenue, 2021: $79.5 billion (Pepsico)
Let’s Go Places
Source: dogayusufdokdok / iStock Unreleased via Getty Images
- Brand: Toyota
- Annual revenue, 2021: $285.9 billion (Toyota Motor)
It Ain’t Easy Bein Cheesy
- Brand: Cheetos
- Annual revenue, 2021: $79.5 billion (Pepsico)
All for Freedom. Freedom for All.
Source: gokhanilgaz / iStock Unreleased via Getty Images
- Brand: Harley-Davidson
- Annual revenue, 2021: $5.3 billion
Save Money. Live Better.
- Brand: Walmart
- Annual revenue, 2021: $572.8b (Walmart)
Do the Dew
Source: darios44 / iStock Editorial via Getty Images
- Brand: Mountain Dew
- Annual revenue, 2021: $79.5 billion (Pepsico)
Is it in You?
Source: NoDerog / iStock Unreleased via Getty Images
- Brand: Gatorade
- Annual revenue, 2021: $79.5 billion (Pepsico)
Good to the Last Drop
Source: Philip Rozenski / iStock Editorial via Getty Images
- Brand: Maxwell House
- Annual revenue, 2021: $26.0 billion (Kraft Heinz)
Built to Last
Source: gopixa / iStock Editorial via Getty Images
- Brand: Ford
- Annual revenue, 2021: $136.3 billion (Ford Motor)
Crave Those Crazy Squares
Source: photokitchen / iStock via Getty Images
- Brand: Cinnamon Toast Crunch
- Annual revenue, 2021: $19.0 billion (General Mills)
Fly the Friendly Skies
Source: Getty Images / Getty Images
- Brand: United Airlines
- Annual revenue, 2021: $42.2 billion
The Ultimate Driving Machine
Source: ByoungJoo / iStock Editorial via Getty Images
- Brand: BMW
- Annual revenue, 2021: $133.4 billion
When it Absolutely, Positively Has to Be There Overnight
- Brand: FedEx
- Annual revenue, 2021: $93.5b (FedEx)
Think Big
Source: davelogan / iStock via Getty Images
- Brand: IMAX
- Annual revenue, 2021: $254.9 million (IMAX Corporation)
Finger Lickin’ Good
Source: Justin Sullivan / Getty Images News via Getty Images
- Brand: KFC
- Annual revenue, 2021: $6.6 billion (Yum! Brands)
Leave the Driving to Us
Source: BalkansCat / iStock Editorial via Getty Images
- Brand: Greyhound
- Annual revenue, 2021: $1.4 billion (Greyhound Lines Inc.)
Pure Happiness
Source: Scott Olson / Getty Images News via Getty Images
- Brand: Hershey’s
- Annual revenue, 2021: $9.0 billion (Hershey Co.)
Happy Tastes Good
Source: sanfel / iStock Editorial via Getty Images
- Brand: Dairy Queen
- Annual revenue, 2021: $268.6 billion (Berkshire Hathaway)
Once You Pop, the Fun Don’t Stop
Source: Courtesy of Instacart
- Brand: Pringles
- Annual revenue, 2021: $14.2 billion (Kellogg’s Brands)
Obey Your Thirst
- Brand: Sprite
- Annual revenue, 2021: $38.7 billion (The Coca-Cola Company)
Snap! Crackle! Pop!
- Brand: Rice Krispies
- Annual revenue, 2021: $14.2 billion (Kellogg’s Brands)
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