Technology

Amazon Forsakes Profits for a Better Experience

Jeff Bezos
Source: By Steve Jurvetson CC-BY-2.0, via Wikimedia Commons
Amazon.com Inc. (NASDAQ: AMZN) reported second quarter 2014 results after markets closed on Thursday afternoon. The online retailer posted a diluted earnings per share (EPS) loss of $0.27 and revenues of $19.34 billion. Revenue got a boost of $237 million from favorable currency exchange rates. Amazon’s own estimate for its second quarter loss was a range of negative $455 to negative $55 million, and the actual net loss came in at $126 million.

In the second quarter of 2013, Amazon reported an EPS loss of $0.02 on revenues of  $15.7 billion. The Thomson Reuters estimates called for an EPS loss of $0.15 on $19.34 billion in revenue.

As far as guidance for the third quarter, net sales are expected to be between $19.7 billion and $21.5 billion. Operating loss is projected to be -$810 million to -$410 million, including roughly $410 million for extraordinary items. The company posted a $25 million profit in the third quarter of last year. Thomson Reuters has third-quarter consensus estimates for an EPS loss of $0.07 and $20.83 billion in revenue.

The only thing CEO Jeff Bezos said that did not include the name of one of Amazon’s zillion products was, “We continue working hard on making the Amazon customer experience better and better.” No word on the experience for shareholders. How long can Bezos keep this up? How long will investors keep bidding up shares while Amazon posts losses?

Shares are down about 5.5% in after-hours trading, at $338.51 in a 52-week range of $279.33 to $408.06. Shares closed at $358.61 today. Thomson Reuters had a consensus analyst price target of around $412.15 before today’s report.

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