Can Zynga Shares Rise 66%?

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By Jon C. Ogg Published

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Zynga Inc. (NASDAQ: ZNGA) seems to be back in the news now that King Digital Entertainment PLC (NYSE: KING) has come public. A brokerage report from Wedbush would likely be causing more interest if the market was not suffering its selling pressure from last week’s peak.

Wedbush reiterated its Buy rating on Zynga, but what stands out is that the mobile and social game maker’s stock was added to the Best Idea List of picks at the firm. More importantly, the $7 price target implies upside of close to 66%.

Trading at $4.21, it has a 52-week range of $2.50 to $5.89, and the consensus price target from Thomson Reuters is $4.32. Note that $7.00 is the highest analyst price target on Wall Street.

A Wedbush analyst was on CNBC and his video presentation can be seen here. As of 1:00 p.m. EST, Zynga’s trading volume was already 38 million shares — about 4 million shares higher than a full average day’s trading volume.

King still has no real analyst coverage from its underwriting syndicate yet, but its valuation of $5.7 billion is currently about $2 billion higher than that of Zynga. Both stocks are trading below their IPO prices.

Contact [email protected] for any questions or corrections.

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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