Media

Media Digest 12/26.2006 Reuters, NYTimes, WSJ, Barron's, FT

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Reuters writes that economists see 2007 as another year of robuts, inflation free growth in China.

The Wall Street Journal wirtes that overall holiday spending rose a modest 5.5% compared to last year.

The WSJ wirtes that Microsoft is setting up a global program to tarket ads to individuals based on their interests. The new system will tarket it sites like Hotmail with 263 million users and Microsoft Live search.

The WSJ reports that Sun Microsystems is remaking its sales force and reducing the number of divisions so that several salesmen are not calling on the same account.

The New York Times writes that Verizon will offer display ads on its cell phones.

The New York Times writes that even with a new Democratic controlled Congress, weapon spending should stay at a high level because of the war in Iraq. Companies like Lockheed Martin, Boeing, General Dynamics, and Raytheon should continue to benefit.

The FT writes that a hedge fund is looking for private eyes to spy on CEOs.

Barron’s writes that newspaper company Scripps is flourishing because of its cable channels and popular online search sites.

Douglas A. McIntyre

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