Special Report

10 Cars Americans Don't Want to Buy

10. Cadillac ATS
> Days in inventory: 138.1
> 2014 unit sales: 29,890
> MSRP: $33,215

A Cadillac ATS spent an average of about 138 days on dealers’ lots before it was sold, the 10th longest time of all other car models last year. Cadillac sold nearly 30,000 units of the luxury sedan in 2014, nearly 20% of all Cadillac’s annual unit sales. Because ATS represents a large portion of the maker’s business and floundering sales, GM laid off workers at its ATS factory in Lansing, Michigan. The ATS is one of three Cadillac models with the longest days to turn. The carmaker released the ATS in 2012 to compete with small luxury brands such as the BMW 3 series.

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9. Kia Cadenza
> Days in inventory: 138.8
> 2014 unit sales: 9,267
> MSRP: $35,100

The Cadenza was reviewed favorably among large sedans by Consumer Reports magazine in 2013. Despite the favorable review, a Cadenza, like other slow-selling car models, spent well more than four months on dealers’ lots before it was sold. The Cadenza is not especially popular among Americans, but neither are most large sedans. As consumer preferences have shifted towards mid-sized and entry level luxury brands, large vehicle segments are doing considerably worse this decade than they did in the previous one, according to KBB’s Fleming. Cadenza sales made up less than 2% of Kia’s overall unit sales last year. Despite poor turnover rates for the Cadenza, overall Kia sales grew by more than 7% over that period, even while sales of many automakers declined from the first half of 2013 through the first half of 2014

8. Volvo XC90
> Days in inventory: 139.5
> 2014 unit sales: 3,952
> MSRP: $48,900

The XC90 is Volvo’s take on the mid-sized luxury SUV. While the car is generally well reviewed and affordably priced relative to its competitors, it did not move in 2014. Volvo sold just 3,952 such units in the United States, with the average car sitting on the lot for almost 140 days. Volvo updated the first generation of this car last year, with the next generation model being introduced this year. It is likely that the slow sales are attributable in part to customers waiting for the next generation.

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