Cars Americans Don't Want to Buy
> Make: Fiat
> Avg. days to turn: 145.0
> 2014-2015 sales change: -36.7%
> Starting MSRP: $19,345
Both the Fiat 500 and 500L models are among the slowest selling cars in America. Sales of the Fiat 500L are down 58% year-to-date and take an average of 145 days to complete. While the recently introduced 500X was quick to attract buyers, Fiat remains the worst performing brand in Fiat Chrysler Automobiles’ lineup.
> Make: Cadillac
> Avg. days to turn: 153.3
> 2014-2015 sales change: -10.1%
> Starting MSRP: $33,215
Cadillac’s ATS is a relatively recent addition to its lineup, having been introduced for the 2013 model year. Sales of the ATS, a smaller and cheaper version of the CTS, declined by 10.1% from 2014 to 2015. While this was less of a decline than the CTS’s sales decline of 37.4%, the ATS spent nearly two weeks longer on the lot before being sold than its counterpart.
> Make: Dodge
> Avg. days to turn: 194.4
> 2014-2015 sales change: -97.5%
> Starting MSRP: N/A
Since the Avenger was discontinued in 2014, dealerships have had a difficult time selling off the remaining inventory. Avengers sold in 2015 spent an average of 194 days on the lot, a longer time than all but two other model vehicles. The slow pace of Avenger sales was likely attributable to the vehicle’s discontinuation.
> Make: Cadillac
> Avg. days to turn: 208.6
> 2014-2015 sales change: -21.8%
> Starting MSRP: $57,500
The ELR is one of three Cadillacs to make the list of the cars that spent the most time on dealer lots before being sold in 2015. It is also one of only two to take more than 200 days on average to sell. Cadillac skipped the 2015 model year, which may have contributed to the high days on lot for the ELR.
> Make: Honda
> Avg. days to turn: 231.7
> 2014-2015 sales change: -63.2%
> Starting MSRP: $18,725
Taking an average of 232 days to sell, the Honda Insight may be the least wanted car in America. According to Honda, the Insight was the most affordable hybrid available in the U.S. market in 2014. Nevertheless, disappointing sales led Honda to discontinue the Insight that same year. Over the 12 months ending in March, just 21 Honda Insights have been sold.