The World's Most Valuable Brands

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15. Cisco
> Brand value: $34.58 billion
> Annual revenue: $48.00 billion
> Average company salary: $104,000
> 5-year stock price change: +112.03%

Cisco Systems is among the well-represented technology brands on this list. Founded in 1984, the computer networking company is also one of the older technology firms.

Source: Josh Hallett / Wikimedia Commons

14. Disney
> Brand value: $39.87 billion
> Annual revenue: $55.14 billion
> Average company salary: $80,000
> 5-year stock price change: +76.36%

Disney is one of the nation’s most beloved and well-recognized companies, with its brand introduced to many Americans in the early years of childhood. With its brand value down 2% and with subscription streaming services like Netflix on the rise, Disney may have serious brand competition in coming years.

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13. BMW
> Brand value: $41.00 billion
> Annual revenue: $113.46 billion
> Average company salary: $89,000
> 5-year stock price change: N/A

BMW’s revenue of $113.5 billion makes it one of the world’s largest companies. Its brand is also among the most valuable, worth approximately $41.0 billion.

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12. IBM
> Brand value: $42.97 billion
> Annual revenue: $79.14 billion
> Average company salary: $93,000
> 5-year stock price change: -19.56%

The value of a brand might be expected to rise with its visibility. Such logos as McDonald’s’ ‘arches, Apple’s apple icon, and Amazon’s “A” are seen daily by millions of people.

IBM is perhaps less common in this regard. It has focused heavily on innovation in recent decades, and received over 9,000 patents in 2017, more than any other U.S. company. In fact IBM has been a patent leader for the last 25 years.

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11. Intel
> Brand value: $43.29 billion
> Annual revenue: $62.76 billion
> Average company salary: $97,000
> 5-year stock price change: +108.44%

Intel is best known as a manufacturer of processors and semiconductors for use in personal computers and business operations. The company continues to thrive as the world becomes increasingly technologically dependent. Intel’s annual profits have averaged around $10 billion per year in each of the last three years.